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Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
The Pants Story: How to stop people-pleasing in your marketing
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Today's episode starts with a short story about a pair of (expensive) pants I didn't even really want in the first place...
People-pleasing has no place in our lives and it can get in the way of sharing authentically and honestly in our businesses too!
Like ice cream, people-pleasing comes in different flavors and varieties.
The various types of people-pleasing may manifest similarly but with different reasons and motivations behind why you're doing it in the first place.
In this episode, we get into five types of people-pleasing and how to stop bringing it into your marketing, content, and business messaging.
- 5 Common types of people pleasing
- How people-pleasing shows up in our content and marketing
- Tangible ways to share about your business, without the people-pleasing!
- 5 Tips to help you focus on being YOU, no matter what
- And more!
Quotes and Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
Lisa Zawrotny's Positively Living Podcast (my go-to for all things self-care)
About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog.
Email: emily@emilyaborn.com
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She Built This Podcast
