Can Content Creation be Enjoyable (and even… FUN)?! Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Can Content Creation be Enjoyable (and even… FUN)?!

July 02, 2024 • Emily Aborn

0:00 | 30:59

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Do you find the process of marketing and creating content to be exhausting and frustrating?

You're not alone!

In this episode, we answer a listener question as we talk about approaching our marketing and content creation in a way that inspires a little more FUN and enjoyment!

I personally am the weirdo that LIKES creating content. I see marketing as an adventure and love connecting and sharing with others. I'm actually having a great ol' time over here doing so! BUT, it's also my job and I fully realize that it's not why most people started their businesses (or expected to be doing so much of). I also get that it's not all sunshine and rainbows.

In this episode, we address the good, the bad, and the unfun of content creation, marketing, and visibility in hopes that you'll be inspired to focus on what brings you joy, and consider letting go of the rest!

In this episode:

What is CONTENT anyway!?
What are examples of different types of content we can choose from for our businesses?
What are the awesome parts and gifts of content creation (and marketing)?
Do you need to be doing all of it? Any of it?
Questions to help you bring back the FUN in your content creation and marketing experience
And more!

Resources Mentioned:
TC Burr's YET Podcast
Refresh Yourself: Book a Strategy Session with Me!
My Substack: 104 Experiments, turning everyday life into a "try before you buy" experience

About Me:

I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

Let's Connect!
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emily@emilyaborn.com
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