Content is a Bridge: Who Are We Talking To? Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Content is a Bridge: Who Are We Talking To?

May 23, 2023 • Emily Aborn

0:00 | 26:25

Text Emily!

Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to.

I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client.

This episode will help you gain insights into your clients and customers in a new way so you can speak directly to them and where they are in their journey.

Topics covered in this episode:

Content is communication. You have to do is communicate clearly to your customers, as YOU to create a bridge.
Decorating your cupcake - go from vanilla to the flavor of your creation!
Deciphering features vs. benefits in what you offer
Who are your customers? Get specific!
What are they doing right now? Day in the life?
And More!

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a Question for the Show? Email Me! emily@emilyaborn.com

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