Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

An Easy Content Framework

May 30, 2023 • Emily Aborn

0:00 | 32:16

Text Emily!

In this episode, I talk about Dandelions and what they have to do with your marketing.

Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide!

Dandelions, like wildfire, are representative of how our unique voices and messages can SPREAD and flourish!

This easy content framework will help you create a simple plan and help prevent you from making one of the biggest mistakes I see when it comes to people’s content.

I get into:

Why we should have a little more R-E-S-P-E-C-T when it comes to Dandelions as a flower
A simple content strategy that will help your content garden flourish
How to consider your foundational content
How to consider your helpful content
How to consider your personal and inspirational content
How to consider your promotional content
Giving clear calls to action in a way that's uniquely YOU
A reminder of why we need to share promotional content
A mistake I see many entrepreneurs make with their content and its impact
A month's worth of content ideas
And an easy action step to get you started

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Got a Question for the Show? Email Me! emily@emilyaborn.com

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