Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhhā¦ just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, Iām Emily Aborn, your host and Small Business Copywriter!
Iām here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Avoiding Distractions in Your Content (ideas to keep them engaged)
If you do a Google search on how distractable we are, you'll get page after page of just how hard it is for us to pay attention nowadays.
A well-known fact about human beings is that if what they're focusing on isn't interesting, or if they allow themselves to get distracted, or if we distract them... they tend to check out and we might have officially lost their attention for good.
We don't want people getting distracted when consuming OUR content, do we!? No! We want their focus and preferably undivided attention.
This episode will walk you through some ideas on how to decrease distractions and provide you with some tangible examples for keeping them engaged!
In this episode:
- It's not you, it's them! Well, it's not entirely you...
- The human brains tendency to wander 47% of our waking hours
- Creative ideas on keeping their attention and getting them engaged
- How to avoid distracting people in our content
- Whether or not ums, ahs, so's, and buts are all that bad
- And MORE!
Links and Resources Mentioned (as promised):
Article on Ending Sentences with Prepositions
Grammar Girl Podcast Episode with Valerie Fridland (YouTube)
Valerie's Book Like, Literally, Dude (Penguin Books)
She Built This Podcast Episode on 3 Powerful and Simple Speaking Tips
Content with Character Episode on Speaking Tips
šš» EXTENSIVE SHOW NOTES
About the Host, Emily Aborn
Hi! I'm Emily! I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've written for 97+ industries and love helping others increase their visibility, connect with their clients, and open up to creativity in their content. For fun, I like word games, reading, listening to podcasts, and adventuring around New Hampshire with my husband, Jason, and my dog, Clyde.
Connect with Me: emily@emilyaborn.com
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