The Pants Story: How to stop people-pleasing in your marketing

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Today's episode starts with a short story about a pair of (expensive) pants I didn't even really want in the first place... 

People-pleasing has no place in our lives and it can get in the way of sharing authentically and honestly in our businesses too! 

Like ice cream, people-pleasing comes in different flavors and varieties. 

The various types of people-pleasing may manifest similarly but with different reasons and motivations behind why you're doing it in the first place.  

In this episode, we get into five types of people-pleasing and how to stop bringing it into your marketing, content, and business messaging. 

• 5 Common types of people pleasing 
• How people-pleasing shows up in our content and marketing 
• Tangible ways to share about your business, without the people-pleasing! 
• 5 Tips to help you focus on being YOU, no matter what
• And more! 

Quotes and Resources Mentioned: 
Lisa Zawrotny's Positively Living Podcast (my go-to for all things self-care)

EXTENDED SHOW NOTES: 

5 Common Types of People Pleasing in Content and Marketing: 

#1) Overcoming People Pleasing for Approval Seekers: Develop a strong brand identity and core message that reflects true values and beliefs. Focus on creating content that adds genuine value, rather than seeking praise. Limit the frequency of major changes to branding; make data-driven decisions instead.

#2) Overcoming People Pleasing for Conflict Avoiders: Identify core principles and stand by them in your content and marketing efforts. Learn to address criticism constructively and openly. Practice setting boundaries and being assertive in communication.

#3) Overcoming People Pleasing for Caretakers: Establish clear policies and boundaries regarding what can be offered for free and what is a paid service. Ensure pricing reflects both value and sustainability. Balance helpful content with topics that promote business growth and sustainability. 

#4) Overcoming People Pleasing for Perfectionists: Set realistic deadlines for content creation and adhere to them. Embrace the idea of “good enough” and focus on progress over perfection. Allow for authentic, relatable content that shows the human side of the business.

#5) Overcoming People Pleasing for Empaths: Balance emotional content with clear, strategic calls to action. Use data and analytics to guide marketing decisions, ensuring they align with business objectives. Develop a content strategy that considers both emotional engagement and practical outcomes.

5 General Tips for Avoiding People Pleasing: 

• Increase Self-Awareness: Recognize and acknowledge when you’re people-pleasing in your content and marketing. Reflect on how these behaviors impact your business decisions.
• Set Boundaries: Establish clear boundaries for interactions with clients and customers. Communicate these boundaries openly and stick to them.
• Determine Your Values: Reconnect with the core values and mission of the business. Ensure that content and marketing efforts consistently reflect these values.
• Seek Feedback: Regularly seek feedback from trusted mentors, peers, or business coaches who can provide objective perspectives.
• Prioritize Self-Care: Balance the needs of the business with personal well-being. Avoid burnout by delegating tasks and taking time for self-care.
• Create a Plan/Strategy: Map out a plan and strategy that works for your business and stick to it! 

About Me:
I'm Emily Aborn, Copywriter, Speaker, and Podcast Host. I've worked with 122+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband.

Email: emily@emilyaborn.com
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