Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
The Four Tendencies for Your Marketing
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We all face two both outer and inner expectations in life.
Outer expectations are things like replying to that text your friend sent you, a client deadline, bringing the dish you promised your sister you would for Thanksgiving dinner...
Inner expectations are your rules, promises, or notes to self: ie. resolutions, goals, habits, etc.
How you approach and manage these expectations impacts your productivity, consistency, follow-through, and achieving your goals and dreams.
AND your marketing actions!
In this episode, we get into Gretchen Rubin's Four Tendencies Framework and show you the strengths and weaknesses of being:
- The Upholder
- The Obliger
- The Questioner
- The Rebel
We'll discuss how to determine which of the four tendencies is yours and some strategies and ideas for improving your outcomes!
Resources Mentioned:
Lisa Zawrotny (Productivity Coach who helps people using this framework!)
Gretchen Rubin's Four Tendencies quiz 👩🏻💻
Gretchen Rubin's The Four Tendencies book 📚
My article on Substack about Marie Kondo-ing my tracking
About Me & Let's Connect! 👋🏼
I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. Our little family (me, my husband Jason, and our dog Clyde) thrive in the backwoods of New Hampshire where we spend time hiking, reading, competing with Jeopardy contestants, and playing Crib Wars (IYKYK).
Text Me!
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Email: emily@emilyaborn.com
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