Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

5 Levels of Listening

December 24, 2024 • Emily Aborn

0:00 | 29:53

Text Emily!

You probably don't need me to tell you that listening is key to relationships, business, and growth.

Did you know it's ALSO important in your content and marketing?!

Listening can help:
1. Build connection and relationships
2. Understand challenges, struggles, and needs
3. Assume less and make insight and information-based decisions

In this episode, we'll get into the implications of not listening and the benefits of moving up the 5 levels of listening. I'll give you action steps along the way to improve your listening skills no matter which level you tend to camp out in.

The five levels of listening: ignoring, pretend listening, selective listening, attentive listening, and empathetic listening
How each of the levels plays out in our content, marketing, and business
A tip or action to improve your listening at each of the levels
Words to eliminate from your content and marketing
And more!

Resources and Links Mentioned
Brené Brown's Unlocking Us podcast

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I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK).

Email: emily@emilyaborn.com
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