Just Say "No" to Bro Marketing

Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. 

Cozy, human-centered, ethical, kind marketing is IN! 

In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try. 

Scarcity tactics, pain points, one-size-fits-all solutions and formulas, clickbait, disguises, inflation, and endless pestering... we'll get into it all!

In this episode: 

• What is "bro marketing"?
• What are some examples of bro marketing/sheisty marketing? 
• What to do instead of sleazy marketing tactics
• Invitation for your own marketing review
• And more! 

Resources Mentioned: 

1. Alice Karolina's episode on She Built This: How We Sell Matters
2. Andréa Jones Mindful Marketing Podcast
3. Sarah Heeter's Big Brave Business Podcast (Apple link) 

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK).