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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

What's In it For ME? Focusing on Benefits vs. Features

January 28, 2025 • Emily Aborn

0:00 | 22:16

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On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it has to offer the world.

A series of events around the poem is where I got the idea for THIS episode on Features vs. Benefits and why focusing on the benefits is important!

In the episode:

What's the difference between a feature and a benefit?
Product features vs. service-based business features
Product benefits vs. service-based business benefits
Why benefits
3 Benefits of focusing on the benefits in your content and marketing
An activity to try right away to discover hidden benefits of anything!
And more!

Resources Mentioned:
My Substack: The elusive zipper poem!
Content with Character Episode: Making Stories Work in Your Content

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK).

Email: emily@emilyaborn.com
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