The Surprising Perks of Being Random (a lil' bonus episode for you) Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

The Surprising Perks of Being Random (a lil' bonus episode for you)

February 28, 2025 • Emily Aborn

0:00 | 30:36

Text Emily!

I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need!

In this episode, I share three random insights on how mixing things up a bit led to:

Deeper connection and better conversation
Previously unseen correlations and insights
New perspectives
Growth opportunities
And more!

Never underestimate the power of being a little random every now and then. Randomness has its perks.

Increase interest and attention, revealing the unexpected, and sparking your or someone else's creativity... I hope this episode encourages you to get out of a rut and try something entirely out of the box for yourself!

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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.

Email: emily@emilyaborn.com
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