Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

Your Brand's Imprint: Defining and living your distinct difference

March 11, 2025 • Emily Aborn

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What do you want to be known and remembered for?

When it comes to business…

The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience.

How do you want to be remembered and how do you want people to experience YOUR business?

In this episode, we'll get into why trying to be ALL the things to all the people can lead you to miss the mark on what makes the MOST impact. We'll uncover how to start defining your brand's unique imprint and living your distinct difference each and every day!

The tangibles of your brand's imprint
The intangibles of the legacy you're leaving
Weaving in small actions every day that create the lasting impact you desire
And more!

About Me (aka Let's Connect)
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.

Email: emily@emilyaborn.com
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