Keys to Being Conversational: without being unprofessional or unplanned Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

Keys to Being Conversational: without being unprofessional or unplanned

March 18, 2025 • Emily Aborn

Text Emily!

Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak.

The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts.

In this episode, I’ll share why being conversational matters in your content and copy, we’ll touch on that fine line between approachable and unprofessional, and how to REALLY get started in being more conversational yourself!

What does it mean to be conversational?
3 Myths on being conversational
10 Magical tips to finding your own conversational voice
And more!

Resources & Links Mentioned:
My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting Services, Strategy Sessions

About Me (aka Let's Connect)
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.

Email: emily@emilyaborn.com
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