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Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

It's Not Just a Numbers Game. 6 Ways to make your message more impactful

May 06, 2025 • Emily Aborn

Text Emily!

More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE.

In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more.

Inside the episode, we go beyond the numbers in:

Podcast guesting, pitching, and speaking engagements
Clients, money, and projects
Search engine optimization (SEO) in keywords and beyond
Website traffic, site visitors ≠ clients
Social media
The words you choose
And of course, MORE!

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES

PodMatch (please note, this is an affiliate link, meaning I do earn a teeny tiny commission when you sign up, which in my opinion should want to make you do so MORE, but to each their own)

My Podcaster Bundles are an invaluable resource for guests, hosts, and guest/hosts :)

Barb Davids of Compass Digital Strategies

My quick tips on brevity and clarity:

Start with WHY now
Ask why it matters to THEM
Use specific emotions and wording
Use your REAL conversational voice. Don't be generic, overly buttoned-up corporate, or try to sound like anyone other than YOU

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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, preparing for Winter during the Summer, reading, and procuring random and useless knowledge for future trivia games.

Email: emily@emilyaborn.com
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