6 Ways to Make Your Content Marketing More Impactful Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

6 Ways to Make Your Content Marketing More Impactful

May 06, 2025 • Emily Aborn

0:00 | 23:33

Text Emily!

More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE.

In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more.

Inside the episode, we go beyond the numbers in:

Podcast guesting, pitching, and speaking engagements
Clients, money, and projects
Search engine optimization (SEO) in keywords and beyond
Website traffic, site visitors ≠ clients
Social media
The words you choose
And of course, MORE!

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES

PodMatch (please note, this is an affiliate link, meaning I do earn a teeny tiny commission when you sign up, which in my opinion should want to make you do so MORE, but to each their own)

My Podcaster Bundles are an invaluable resource for guests, hosts, and guest/hosts :)

Barb Davids of Compass Digital Strategies

My quick tips on brevity and clarity:

Start with WHY now
Ask why it matters to THEM
Use specific emotions and wording
Use your REAL conversational voice. Don't be generic, overly buttoned-up corporate, or try to sound like anyone other than YOU

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Text the Show!
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, preparing for Winter during the Summer, reading, and procuring random and useless knowledge for future trivia games.

Email: emily@emilyaborn.com
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