Damned if you do, damned it you don't! Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

All Episodes

Small Business Casual

Damned if you do, damned it you don't!

October 21, 2025 • Emily Aborn

Text Emily!

It seems no matter what you do (or don't do), someone, somewhere has something to say about it.

You can't and will never make everyone happy. Certain people will never be happy no matter what you do, and you most certainly can't make everyone and yourself happy at the same time.

In this episode, we discuss choosing the right strategy for YOUR life and business for your marketing, networking, boundaries, pricing, content and more!

Showing up in a way you love
Pricing yourself for sustainability and growth
Setting reasonable boundaries and expectations around responsiveness
Content and messaging that says it all... without saying too much!
To niche or not to niche
Growing your business your way
Networking
And more!

Links & Resources Mentioned

SBC Episode: Making Small Talk Bigger

Connect with me for a 90-minute Strategy Session!

Connect with me!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com