Making Good Decisions, Better! What makes a bad decision bad? Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

Making Good Decisions, Better! What makes a bad decision bad?

October 28, 2025 • Emily Aborn

Text Emily!

How do you know if a decision is good or bad?

Can a good decision have a bad outcome? Can a bad decision have a good one?

In this episode, we’re going to turn over this concept of what makes a good decision good and a bad decision bad AND I’ll give you some curated tips on making BETTER decisions, no matter how great or small!

What a Taoist parable can teach us about the decisions we make
Distinguishing quality decision-making from outcomes
4 Things that make a good decision good
How you feel about your decision matters
5 Ways to make your next good decision, better
The field of possibility
The 2-way door framework
Shipping it
Indecision is still a decision
And more!

👉🏻 EXTENDED SHOW NOTES FOR LINKS & Resources Mentioned

Mark Graban's "My Favorite Mistake" podcast episode, featuring yours truly

Make a good decision and connect with ME:

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com