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Small Business Casual

Where small business meets your favorite pair of slippers.

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Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!

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Small Business Casual

The Cost of Yes: Saying "no" with kindness and ease

November 04, 2025 • Emily Aborn

Text Emily!

Sometimes saying "yes" can cause us undue stress and leave us feeling overcommitted, behind, and even resentful.

Yes can cost you time, money, energy, burned bridges, quality, and more.

In this episode, I talk about building a thriving business that isn’t about saying yes to everything and everyone; it’s actually about saying NO more often.

This two-letter magical strategy can change your entire life.

Inside the episode:

Seasons for yes and seasons for no -which one are you in?
The financial, time, energy, relationship, quality, and health cost of "yes"
4 Questions to ask before taking on something new
Introducing your new two-letter strategy: 5 "No's" to implement in your business
How to say no without burning bridges
And more!

Resources & Links Mentioned:

Heather Maguire (The Unconventional Intuitive) Instagram

Setting Boundaries for Business & Life Episode

4 Questions to Ask Before Saying Yes Episode

4 Top Takeaways from 53 Podcast Guest Interviews Episode

Say YES to connecting with me (or no to waiting to connect, you're choice :))

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: emily@emilyaborn.com