Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Deciding Who You Are
Every year teaches us something. (well, probably a lot of somethings).
This year's lessons changed my life and business from the inside out. It was a year of sneaky, quiet, LOUD lessons and hard truths that made me question everything and get clear and grounded on what matters most.
In this special end-of-year episode, I'm sharing my 3 top lessons of the past year and how each changed my approach to business and life.
- How you do one thing is how you do everything. Deciding who you are and who you're becoming
- Clear branding inspires confidence in who you are and who you're becoming
- No one person can be everything (including you)
- And more!
Resources & Links Mentioned
Karen Kenney's Episode #338: You Must Be What You Are
Ande's Don't Be Caged By Your Age Podcast
Jess Mercier's Branding Website & Instagram
Small Business Casual Episode on Rebranding vs. Refreshing (with Lindsay Dreyer)
Danielle LaPorte's Quote on Branding:
“Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. "
Don't Be a Stranger... Let's Connect!
I'm Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.
Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
The Karen Kenney Show
Karen Kenney
Wiser Than Me with Julia Louis-Dreyfus
Lemonada Media
Don't Be Caged By Your Age
Ande Lyons
The Secret Room | True Stories
Ben Hamm
What It's Like To Be...
Dan Heath
Family Twist: A Podcast Exploring DNA Surprises and Family Secrets
Corey and Kendall Stulce
The Solo Grind
Teresa Schlup, The Original Caffeine Creative
The Craft of Custom
Paul LaRoche & Emily Aborn
Podcasting Made Simple
Alex Sanfilippo, PodMatch.com