Small Business Casual
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
Small Business Casual
Reclaim Your Brain: Breaking Free from the Algorithm
“Our brains are sprinting while clocks stay still.” - Researcher, Helena Grieve
In 2024, a Cambridge physics team tracking circadian data noticed the average human day feels 8% shorter than ten years ago—even though atomic time hasn’t changed.
The cause: information velocity. The average person now consumes more data in a week than their grandparents did in a year. Each notification triggers a micro-adrenaline spike, speeding up neural clocks.
In this episode, we get into leaning more analog in an ever-digitalized world as we examine our habits with all the pings, dings, screens, and scrolling.
- 3 Ideas for a slower, more peaceful life
- The myth of the dopamine detox and how to reset yours instead
- The 24-Hour Screen Free Challenge
- Small habits from digital to analog
- And more!
Links & Resources Mentioned
Facebook post with Cambridge Study on TIME.
Karen Kenney's Podcast Episode: Everything Old is New Again
Amy Bolduc's Episode with Kelsey Greene: Digital Minimalism
Harvard Health Article: Dopamine Fasting: Misunderstanding Science Spawns a Maladaptive Fad
Cleveland Health Article: Dopamine Detoxes Don’t Work: Here’s What To Do Instead
Kelsey Greene's Screen-Free Challenges
Kelsey Greene's Instagram Post
About Me!
I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.
Email: emily@emilyaborn.com
Podcasts we love
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Alex Sanfilippo, PodMatch.com