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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Entrepreneur vs. Small Business Owner: What's in a Name?

March 10, 2026 • Emily Aborn

0:00 | 25:51

Text Emily!

Entrepreneur, Freelancer, Self-Employed, Business Owner, Small Business Owner, Founder, CEO... what's in a name?

Don't they all just mean the same thing? Does it even matter what we call ourselves? Does it matter what we call our clients?

In this episode, we’ll explore why "entrepreneur" vs. "small business owner" feel a bit different. We'll get into what they actually each MEAN on paper, and we’ll identify together which one YOU might be while giving you permission to reject both if you so choose.

What you'll learn:

What these labels actually mean (and who's deciding what they mean)
Why "entrepreneur" can feel icky to some and empowering to others
Why "small business owner" feels limiting for some (and grounding to others)
What’s freelancing and self-employment got to do with it
How to choose what to call yourself (or reject the labels entirely)
What should you call your B2B clients and customers?
And more!

Connect with Me!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com