Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

All Episodes

Small Business Casual

Words that Build Trust

March 17, 2026 • Emily Aborn

0:00 | 30:42

Text Emily!

In the world of AI, misinformation, and a whole lot of suspicious stuff out there in the ether... building trust matters more than ever as small business owners and creators!

In this episode, we’re going to get into what you can do to build it apart from simply saying, “Trust me!”

We're laying a foundation of trust by addressing 5 important pillars you can't afford to overlook. Plus, a bonus one that so many people neglect to strengthen!

Inside the episode:

What is trust really? Is it the same for everyone?
How consistency builds trust
Words that show competency (and incompetency)
Building trust by showing you CARE
Where transparency and honesty play a role in business
The crucial pillar of integrity
Collaborations and endorsements as a vital trust bolster
And more!

Resources & Links Mentioned

Tad Hargrove's "Build Trust But Not in the Way You Think" Reel on Instagram @marketingforhippies

About Me & Let's Connect

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 121+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com