DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your Business Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your Business

March 24, 2026 • Emily Aborn

0:00 | 26:33

Text Emily!

Calling all word nerds!!

And, of course, non-word nerds who are ready to start writing with more impact.

This episode is for you!

We’re getting tactical and hands-on as I share tiny writing shifts that make a massive difference in how your emails, social posts, web copy, and marketing land.

These aren’t complicated shifts. You don’t need an MFA in Creative Writing or to spend the next year curled up with your dictionary... these are simple, small, specific shifts that will help make your writing clearer, punchier, and more effective.

Inside the episode:

Building better bullets
Ending sentences on a power word
STOP saying, "cut the fluff!": my no-fluff reminder to CUT the fluff in your content
Shifting from passive → active voice
Varying your sentence lengths
And MORE!

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES

About Me & Let's Connect

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 121+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com