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Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

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Small Business Casual

Going 100% in on YOU: How "all-in" changes everything

May 12, 2026 • Emily Aborn

0:00 | 28:39

Text Emily!

3 Years ago, when I started this podcast, I decided to go 100% in on myself. The first of many times I would show up for ME.

I’ve learned since that when you take a bet on yourself, when you’re willing to go “all in”, you end up showing up even more fully for others.

Today, to celebrate the 3-Year Podiversary of Small Business Casual (previously named “Content with Character”) and my 40th bday, I’m pulling back the curtain and sharing behind-the-scenes truths, learnings, and fun factoids about running the show and SO much more. I share honestly what it’s like to start a podcast, share consistently, and wonder whether or not anyone is actually even out there…

You’ll hear:

Why I started a podcast (and what others had to say about it)
My favorite podcast resources
How I deal with creative blocks and self-doubt
What to do when you have to pivot drastically
What I’d do differently if I started over today
Why I keep showing up week after week
The weird ingredient I add to my Yerba Maté
And more!

Thank you, from the bottom of my heart, for being a part of this journey with me! Let’s celebrate OUR milestone, together!

Resources & Links Mentioned:

PodMatch: https://www.joinpodmatch.com/emilyaborn

New England Podcasters Group (NEPG): https://newenglandpodcasters.group/

Buzzsprout: https://www.buzzsprout.com/?referrer_id=2129309

Episode that Flopped: "Are You Running Your Marketing, or is it Running You?" https://www.buzzsprout.com/2160062/episodes/14219002

Good Hang Podcast with Amy Poehler (on all major listening apps)

The Big Four Oh with Stephanie McLaughlin: https://thebigfouroh.com/

The Karen Kenney Show: https://www.karenkenney.com/podcast

About Me & Let's Connect:

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Website: Emilyaborn.com

Facebook: Facebook.com/Emily.CatherineGrace/

LinkedIn: Linkedin.com/in/EmilyAborn

Substack: Smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”.