The Payments Experts Podcast
Expert payments attorneys discuss the electronic payments industry from a legal perspective.
The Payments Experts Podcast
Career Switch to Payments Success: Eric Andrade & Brian Beth's Journeys with Bankcard USA | PEP033
Ever wondered how a career switch can lead to unprecedented success? Tune in to our latest episode of the Payments Experts Podcast to hear the incredible journeys of Eric Andrade and Brian Beth from BankCardUSA. These industry veterans reveal how mentorship guided them from unexpected backgrounds—Eric from a drug rehabilitation center and Brian from the family liquor business—into the dynamic world of payments. You’ll also get an insider’s perspective on the niche nature of the payments industry and the critical role that industry conferences like ETA play.
What sets BankCardUSA apart in a competitive market? Discover their secret sauce: a "white glove treatment" for merchants that redefines exceptional customer care. We break down the structure of merchant fees and uncover the lucrative residual income potential for agents, making compelling comparisons to the insurance industry. Learn about the common pitfalls merchants encounter with companies like Square and get clarity on the MATCH list misconceptions. Eric and Brian share invaluable tips on navigating these challenges, ensuring merchants can thrive and maintain smooth payment processing.
Curious about what's next in payment technology? We discuss the critical importance of transparent communication and immediate response times, especially for merchants in crisis. Hear about the hurdles high-risk businesses face and the innovations on the horizon aimed at reducing costs and streamlining processes. From outdated Mastercard match rules to the complexities of integrating with major processors, this episode sheds light on the evolving landscape of payment technology and offers a hopeful outlook for the future. Don’t miss this action-packed episode filled with expert advice, industry secrets, and forward-thinking insights!
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A payments podcast of Global Legal Law Firm
Welcome to the Payments Experts Podcast, a podcast of Global Legal Law Firm. We hope you enjoy this episode. We're really excited. Today we have in studio joining us managing partner of the law firm, james Huber, as well as Senior Associate Attorney Bryce Vandermoor. With our special guests, we've got Eric Andrade of BankCardUSA, as well as Brian Beth of BankCardUSA as well. Gentlemen, welcome to the Payments Experts Podcast. We're looking forward to having a great conversation today.
Speaker 2:Absolutely Thanks for having us, Jeremy. Thanks for having us.
Speaker 3:Yeah, we're stoked. You guys drove down battling what could potentially be, you know, mad max traffic going back up towards la um. But tell me, you know, we're always interested about how people end up in this space because it's small. It's a small. I mean there's, you know, we go to the conference and there's. I mean, how many people go to eta? Like 5 000 maybe, possibly, yeah, but and that's like it, yeah. So you know it's all the money in the world and there's in the USA, you know, 5,000 or 10,000 companies total that are even in it. So how did you guys end up in it?
Speaker 2:Oh, me personally. I got introduced to it through mentorship.
Speaker 2:One of my mentors, was a representative at my current company, made a lot of friends that were at that same company, so they're doing all right for themselves. I thought you know I'm not. At the time I was working at a drug and rehab, a rehabilitation center, and you know I was thinking what am I going to do long term? You know, it's kind of on a whim went all in on this. You know, nice Definitely definitely fell in love with the process of this industry. The Definitely fell in love with the process of this industry.
Speaker 3:The money's a little better than being a Can be.
Speaker 2:yeah, it depends on where you're at.
Speaker 3:Yeah, well, that's true. Yeah, that's true. What about you? How'd you get into it?
Speaker 4:Actually very similar. It was a friend of mine who told me in his garage he was just like I really think you can do what I do for a living, and at that time I was working for a family business and selling liquor and I was doing all right, but I decided to give it a shot. He sold me out he was a good salesman, obviously, and he got me in there and it was a lot harder than I thought initially. Coming in with payments, yeah, especially with not knowing anything, it's kind of a different language. But once I got you know, once I got my feet wet and started really getting involved, I kind of fell in love with it and so I've been doing it now, you know, for about three years Were you working with your buddy, your garage buddy, the guy I met in the garage yeah, no, I wasn't working with me, just a friend of mine.
Speaker 4:Oh, and he's just like yeah, no, he was the guy who's like dude, you can do this like you can. You can, you can do payments. You would, you would kick ass. Basically is what he told me he's like you would kick ass in payments, like you've got to come try and, and I thought about it, I told him there's no way, you know, and it just ended up being, you know, it ended up working out and it ended up being great. And of course, it has its ups and downs. It drives me crazy sometimes in the payments industry, and you know. But overall I'm happy. I made a decision. I think our mentor, you know mentor, same guy who kind of got us in the door there, you know, but yeah, that's how I got in into payments what were you guys doing in the garage?
Speaker 4:we were just. We were just hanging out exactly getting getting away from his daughter, you know, yeah, who was causing a ruckus upstairs. Yeah, so we were just hanging out in the garage downstairs, quite safe.
Speaker 3:It's so funny that the garage is like a place to go chill out.
Speaker 2:Yeah, yeah, all the best ideas are conceived, yeah.
Speaker 5:Garage bands, garage bands, yeah, the dads.
Speaker 2:Yeah.
Speaker 4:All the big computer companies came out of garages.
Speaker 3:Uh-huh, I have a fridge in my garage with all my random beers in there and I ask my wife to go pick up some beers and she goes in there and she's like this thing is overloaded with beers and I was like, yeah, but I don't like any of those One's in there waiting for somebody to come over and hang out and be like these are great.
Speaker 4:Yeah, that's right. So if you guys want to stop by later, yeah, really exactly Knocked out a few of those Get rid of some of James' old beers.
Speaker 1:Yeah Well, we should talk a little bit about how this all came about. You know, because, working with Eric and Brian over at Bank Card USA you know, bryce, james we do a lot of matchless removal work and what happens is merchants reach out to us for matchless removal services but they also need processing most of the time They've been terminated, et cetera. They have money that's being held by their you know previous processor or bank. You guys can come in sometimes and help out in that scenario. Can you talk a little bit about how that happens?
Speaker 2:Oh yeah, absolutely so. The way we do it is what we call a match exemption, right, a bank exception. So I'll get introduced to a client, I'll consult with them, kind of figure out, you know. Do you know why you're on the match? What's, what's going on? One of our backing banks is friendly to match under certain circumstances. So what we do is I learn the whole case front to back, right, what's the? What's the reasoning code?
Speaker 2:Um, do you know how, when it happened excessive chargebacks, identity theft, our identity was stolen some months ago. You know how do we disprove that? Or how do we prove that this is the person signing up, right? We put it in all together. A lot of times our head of risk will do an executive write up, you know, we kind of just put it into a human perspective, like this company is a victim of, you know, maybe negligence, or their identity was stolen. And then we get that in front of our bank, this full package. Generally it takes a couple weeks, if not sometimes longer, get it to them and say, hey, look, this is a struggling business, are you willing to allow us to board them? We're taking full risk on the file and a lot of times they do say yes, and sometimes there's some other discrepancies, but we've been having a pretty good batting average recently.
Speaker 3:Yeah, that's good, I mean. One thing that always pisses me off about when people are on the match list is the Visa rules and MasterCard rules. Both say you can't use match as a reason to decline a merchant for credit card processing, but if you look at anybody's prohibited list, it says people on match. Yeah. So I mean I think everyone's breaking the rules by not letting people on match, because you know, bryce has been dealing with match for four years, just neck deep, you know, I think we get jeremy says we get like 15, 20 new Match clients every month.
Speaker 1:Easy, easy.
Speaker 3:And a lot of these people. It's you know, shoot first, check later.
Speaker 5:Yeah, 100%.
Speaker 3:You're on Match A lot of times they're like, well, you're on Match and that was wrong, but you know, we did find a bag of cocaine on you and we're like you put the bag of cocaine, so the you know people are on match for no reason and they can't get processing and they're out of business. Yeah, so you know what you guys I do is. You know, this is god's work of giving people a real chance at actually running their business. And I like the way that you guys do it, because typically what we do is we see, when people are unmatched, like, yeah, I can get you processing, but you're going to pay double.
Speaker 3:If you're paying eight, nine percent, there goes your margin for running a business. You know, show me a business, that whose margin can survive with 10 percent. It's people selling fake stuff online. You know those are the guys that can pay it and they're probably the ones that should maybe be on match. But, um, anyways, the way you guys do it is a great service, because you actually don't gouge people on the rates, even though you could, because you're like you know, well, you know you've been convicted of a felony, so I'm not even going to pay you minimum wage and what are you going to do?
Speaker 4:about it. You know, and that's one of the pluses with. You know, with Bank Card USA, and what they've built over the years is that it is, you know, the whole family owned and operated and you know that we're all under one roof. You know the risk department, the customer service department, underwriting department. You know indirect, and you know having direct control not direct control, but you know direct contact with our backing banks, right, and so the relationships that I give them, the credit that they've built over the years, has given us a position to be able to take files like these up the chain. And they listen, and they listen to the, to the, to the pitch of why, why this person, you know, deserves a shot. Um, and, like you said, you know that the, the whole match thing is like a, it's a discrepancy in in multiple places. Yeah, you know and and and and so often is, you know, confusing and people sometimes are just surprised to find they're on it, right, you know and they're always surprised.
Speaker 1:I mean yeah, yeah, nobody ever tells them it comes out of nowhere.
Speaker 3:The worst one is you get your identity stolen and you get put on match. Yeah, yeah, what is that? Like anyone's like. Well, you should have protected your identity better, and we all know anybody's identity can get stolen, no matter what you're doing.
Speaker 1:Absolutely, and you're being double victimized and you're just trying to run your business. That's the crazy thing. You're just trying to run a business. I mean, it was the one.
Speaker 3:We were talking about a coffee shop before. What's the coffee shop doing wrong? Yeah, yeah, I mean we could have over caffeinating.
Speaker 2:Their situation was interesting. It was, you know, I won't name the processor, but there was something with their algorithm. Maybe they signed them up for a merchant account when they weren't supposed to. Something happened, right yeah. And then it's like oh, this person has signed up for this opened close the next day matched.
Speaker 3:Yeah, I mean, this is what I really like. What you guys do is we'll see it where you get a processing account, you process for a number of months and whatever. They're like whoa, what's going on? You know matching, what are you doing and they're going.
Speaker 3:I told you all of this because you're supposed to have really good underwriting. You're supposed to understand what your merchants are doing. You know businesses like bank card usa will actually look at the file and when you see something wrong, go hey, merchant, you know what you. You know can't sell that product or you know, you know certainly can't sell it online or your terms and conditions are messed up. You need to. You know you're actually merchant advocates to help people run their business, because the thing with credit card processing and you know the world is, when there's more regulation, it gets harder and you think like I'm just allowed to accept payments. No, there's all these rules and you know if we have another four years of somebody blue in the office or actually no way, you shouldn't say blue because she gets. I think, according to Trump, she gets to choose.
Speaker 1:She gets to choose, absolutely.
Speaker 3:She gets to choose what she is. So she chooses to be blue, yellow or brown either way. So if you get that person in the office, you're going to have more regulation and it's going to get harder for merchants. What we saw actually with trump is we we were getting people off the match list in the beginning, during covid jeremy, we were batting like 94 yeah over over 85 james and those for one week I think our stats were over 94. Yeah, yeah, dog attack out in the hallway.
Speaker 1:We we run a, we run a dog fighting ring but anyways.
Speaker 3:So with more regulation it's going to get harder for merchants and that's where, no, you need. You know what that pop-up thing of like you cookies. That law came out like five years ago and you just started seeing, like last year, of every site you go, I have to accept the cookies and things like that. Yeah, not having that you could get matched. Yeah, so I mean you're, but how do you? How do you guys? I mean, what's the cost benefit there? I mean you, because a lot of you know places are cutting costs and all of that cutting wages. How do you guys justify going that extra mile?
Speaker 4:Well, like when you talked about the regulations in my head I see it squeezes everything up to the smaller few, the biggest companies, which gets people underwritten months later, which then gets them in this trouble. And then, To answer your question, I actually forgot what your question was, I'm sorry. What's in it for you? Yeah, what's in it for you. What's in it for?
Speaker 3:us? How do you justify going that extra mile For a coffee shop? Because you guys are kind of a diamond in the rough for actual merchant advocates of processors.
Speaker 1:That's a fact.
Speaker 4:I'd say long but very tight relationships. You know and I know that's a lot of guys and really it's how BankCard works all around, even BankCard USA. Every merchant gets that. You know what we call the white glove treatment. I mean multiple people use that saying, but it truly is. You know a white glove service.
Speaker 4:You call, you get someone who's actually in the building at BankCard USA, right, and you know if they need an answer from somebody in risk or something, we can go. Hey, do you mind holding two seconds? I'll go over and get an answer for you. You know, and that's something that's very, very unique. I don't know of anybody else operating that way, on the same level as Bank Card USA. I don't want to say we're the only ones, but I feel that way sometimes when I'm speaking to other people because I have never heard of anyone having that kind of contact. So for the reason that I go the extra mile and I think that Bankart does is that it's worth it building long-term relationships because we have very little customer turnover at the end of the day.
Speaker 3:Well, I mean, here's how it works for people who don't know. You guys, when you're selling a merchant, the merchant pays 3% and a couple cents each transaction. Most of that goes to the issuing bank issuing the card, visa and master card collected. You know about a third of that. Two-thirds of it goes to the issuing bank. And then you guys get, you know, whatever's left over. So on these accounts you sign it. It's a monthly residual. So if you get an account, even if it's paying you 18 bucks a month, 18 bucks a month for 10 years is worth it. And then you know they start a new business or you know they, you, when you have customers referring you other business. It actually does add up to a portfolio. It's like an insurance person, except for I think it's better, I hear most people it's more lucrative than insurance.
Speaker 4:I don't think you get to play as much golf. I've heard the comparison, though it's in the same it does add up. People do call and say they have more friends and here's more shops and this and that Eric can speak to, that. He's got a lot of people, a lot of referral relationships and people who send you.
Speaker 2:Yeah, definitely. I mean I spent a lot of my time because when I got in I didn't know what I was doing and our setup's a little different. We have this term be your own ceo, you know. So what do they say is you're responsible for your life? We call we make our own connections. Um, it's not like an inbound marketing funnel or anything like that. I'm calling retail stores. So, yeah, I get guys calling me all the time. Now that you know I've called them, sign them up and give them better rates, answer my phone when they call Usually smoke shops, you know things like that.
Speaker 3:Cbd stores, supplement stores, you know stuff that you can't just go sign up with Square for right. Well, you can go sign up for Square for about three months and then they'll kick you off. That's true.
Speaker 1:Exactly, keep all your money and throw you on Match, and throw you on Match. Yeah.
Speaker 5:Actually it's not Square. Square doesn't actually place anybody on match, and this is always a big shock to the merchant. It's their own bank that's doing it to them. Because, Square doesn't have a bank. As I've learned now, they use whatever bank. The merchant assigns. So when a merchant is getting shut down or screwed over, it's actually their own bank doing it, and then they have the guts or the class to just tell their customer hey, we're the ones doing this. They hide behind Square and so, like I said, like you said you learn something new every day in this industry.
Speaker 1:We used to hammer Square.
Speaker 5:and then they finally got on the phone with me and they're like you guys got the wrong guy. Yeah, that's wild, you need to go back to their own bank.
Speaker 3:Yeah, but it's not the wrong guy. But it's not the wrong guy. I mean, they're the squares going, you have to put them on match to the bank and the bank's going. Okay, whatever you say, evil overlords yeah because people are like what?
Speaker 4:People just get so confused Like match. What is this whole separate thing? I've never heard of in my life, you know.
Speaker 3:Yeah.
Speaker 4:And it's just, yeah, it's so interesting.
Speaker 1:We have a saying that sorry if I didn't mean to cut you off we have a saying that no one's ever heard of the match list until you find out that you're on it and that seems true across the board and that is a mystery.
Speaker 5:But from my standpoint I really appreciate what you guys are doing, especially for us, because you're taking a lot of the heat off me, Because when the clients come in, they have no idea what's going on, no idea what's happening.
Speaker 1:All they want is for me or us to fix it like now and I have to be like no way, it's not going to be like that.
Speaker 5:First off, you have to figure out who the bank is that placed you why. Then I have to actually get them to respond to me, which is really, quite honestly, the biggest battle that I have, and all the time they're just losing money, losing money, losing money, and their anxiety level is rising up. So to have you guys available to at least try to get them processing while we work this, out.
Speaker 5:And I mean, as James said before, basically you guys are really the only ones actually playing by the rules, because everybody else is just, you know, matched, no, no exceptions. And you guys are like, wait a minute, you know, this is only supposed to be like one factor taken into account and you're able to find them a safe harbor and get them up, hopefully, get them up processing again. Lower the anxiety, allow us to do our job, because you know, I mean some match cases, the error is clear, but again you've got to get somebody on the phone or an email to actually acknowledge you, and that just makes the entire process a lot easier for everybody involved and it also allows me time to just educate them as to what is really happening.
Speaker 5:They want a media response, immediate action.
Speaker 3:Because they can't process.
Speaker 5:They don't have a processor.
Speaker 4:For livelihood? Yeah, I mean we have.
Speaker 3:People will tell us that they're having to go next door, run next door and run your cart over here, which would totally violate the rules. But what are you going to do? I don't carry cash. I mean I carry huge wads and gold bars and stuff, but I don't like spending them, so you know.
Speaker 1:But and all that crypto that you can't get to your pocket.
Speaker 3:Are you just happy? Yeah, yeah, exactly can I can.
Speaker 1:I say just to piggyback on that we get clients calling us, as I mentioned all the time, and they are there. Let's just put it this way they're freaking out, right. They just found out that they're on match list. They don't know what it is, they're afraid of losing their businesses. Bryce and I are on that front line of trying to hey, saying, hey, we can likely help. You know, we're here for you. We understand this process. When we hand them off to you guys and I'm seeing the emails returned honestly, eric, brian in like three or four minutes you guys respond, generally speaking, it's rare that it's beyond that. I love that. The clients love that. That makes all of us look good and it gives that comfort of, hey, you know what? There are people out there who care. There are people who are, who know the situation and at least are going to try to help me. We can't help everybody, right, we can't guarantee results, but that goes a long way for customer service.
Speaker 4:I like to always say, like communication and transparency and telling my merchants the truth when they're coming through with anxiety at that high level, you know, and like I, and and, and, and, and, and they're coming through. In that situation it's like immediate communication, right, that email that goes out in three minutes letting them know, hey, we're here, then the transparency and the truth of how we're going to get it done and how we're going to help and how we're going to do our best. And then it gets into different things, like you know, how are your financials, how's your credit? Yeah, then we get in other conversations, but, but, but, but, but, but. That's all part of the truth, right. And then you start to learn more about people and then people loosen up and the anxiety level is still very high. It can, it can always be felt, but, but I think when, when, when I approach it like that, it always seems to like loosen the loosen the situation up.
Speaker 3:Well, that's good, because you guys do like I said. You do it the right way. A lot of the reason that some of these people end up on match is because they're hiding stuff. You know I'm getting I run a smoke shop and they're like I don't even know if this is legal. No, it is otherwise you wouldn't be allowed to get a business license and put a sign up, I mean, depending on what you're selling.
Speaker 3:But um they, they'll hide stuff they hide or they don't know, like the first time you get an account, I mean people don't know is you have to write on there. What do you think your processing volume is going to be? I don't know, I'm just starting a business. It'd be amazing if I made 10 000 turns out. You know everybody wants to buy.
Speaker 4:You know vapes or whatever you know, and I'm selling a hundred thousand and you'll get matched for being too successful james, yeah, yeah, that has always driven me crazy.
Speaker 1:I hear those stories a lot, where that's exactly right.
Speaker 3:They don't know what their sales are going to be and that's why, when you're underwriting these accounts, like you guys do you know you can look at your other customers and the demographics and they're like I'm only going to do $10,000. And like what, are you only going to be open like two hours a day? No, you're going to be way more successful than this, yeah.
Speaker 4:Or they run like a very aggressive let's say a very aggressive online ads campaign, right, you know? And it blows up, and it blows up, and it blows up, or they go viral because of one video, you know, that pops their supplement.
Speaker 1:Yeah.
Speaker 4:You know, and then there's company shuts down, right. I mean what I mean. You know, and we've seen that.
Speaker 3:And you see it.
Speaker 3:And what's messed up is that they'll order all this stuff and then they can't pay for it, Right, Because they've got it on net 30 and they're like, okay, I can sell it. And then they're really screwed because now they're having to go work the corner. Well, what do you guys think? Where do you think the industry is headed the next one, two, three years? I think that it could be two very different things depending on who wins the election. But let's say I don't know. Let's say it goes where everyone thinks it's gonna go. Where do you guys where you guys think the industry will be two years from now?
Speaker 2:I mean, it's really I'm not too sure, but where I see it trending is the technology as one right and it's it's a, it's a double-edged sword. Right, because? Because if you're not adapting to that, adjusting to that, you get kind of left behind, right? So you've got the Stripes and the ShopPays, that's Stripe or whatever, right.
Speaker 5:Shopify, yeah, yeah.
Speaker 2:Shopify you can't plug in. I mean you can plug in if you're a high-risk business, but they're going to charge you 2% on top on top of that. So they're really incentivizing people to use these wide-label solutions or proprietary processing.
Speaker 4:So it's definitely going that way 100%, because people are having to Frankenstein their businesses with lots of outside third-party sources to create the ultimate subscription platform so they can run their marketing campaign. And they got you know nine different things that have to plug in to produce this so they can run this specific, you know, marketing campaign that says 49 cents for the first week and then it goes here right and they have to, but they have to pay all these different companies just to make this thing possible. So technology is like when we're talking and this is being, this is being done, you know, under the bank card we were getting ahead of this, but so, but it's all under one roof with it, with, with, not, you know, with with, you know, of course, a payback option on the back or a traditional merchant account, whatever would work best for the merchant, really sealing it in, you know, the usa top to bottom transaction all the way through, um, uh, subscription can be handled. I mean, that's that's.
Speaker 3:That's where it's going yeah, run your whole business with you guys of the suite of services I mean. They always say you know, get various hooks into your customers. Your guys is more like we won't survive if we're just offering payments because one of these other companies, like we always whine about our law firm software, it's the payments tied to it and it's awful awful yeah, and we're trying to switch, but they're all awful and they're all tied to payments.
Speaker 3:So even your, you know online, you know web campaign or your campaign to sell stuff, they'd be like, yeah, you can do this, this, but you have to use our payments provider. So if you guys don't do that, then people end up getting screwed over because once you're captive, charge us whatever they want.
Speaker 2:Yeah, integrated payments.
Speaker 3:Our payments company is so bad that we wanted to do a surcharge. And they're like we can, but we'll only do it wrong, yeah literally I was like it can't be three percent.
Speaker 3:I was like we'll just do three percent, you know. Fine, it doesn't cover our spread. You guys know it, because they gouge us and they're going nope, we can only do the percentage. What was it the percentage of the bill? It came out to like 3.34 and I'm like we can't do that. They're like that's the only way we can do it and I'm like I'm going to sue you guys.
Speaker 1:Picking the wrong lawyer. And just I won't say the name, but it's one of the largest processors in the nation. That's behind them, which is kind of shocking.
Speaker 4:I'm not surprised. It's happened a lot and from what I heard, law you know medical, they're called stacks, Stacks, yeah.
Speaker 3:Nice Jacob.
Speaker 4:Proprietary.
Speaker 3:Change your rules.
Speaker 1:Yeah, I'm coming for you maybe we need to be there outside. General counsel, james.
Speaker 5:Yeah, the way the wind's blowing, yeah so I have a question just waiting for that california law to pass and somebody will go get them nice uh, you know, there there are several, several podcasts on on our site where I'm basically just thundering away at the fact that you know the. Mastercard match rules are completely antiquated and are being abused and since COVID, when the lockdown happened everybody moved to an online platform and nobody was taking cash or checks that you know.
Speaker 5:Having the ability to accept these credit cards has kind of become a right. I mean, it's the only way that you know you can get your business off the ground. And I'm wondering if I'm like the lone voice in the woods or if you have a sense that there's anybody on the banking side that is lobbying or raising questions to MasterCard be like when are you guys going to? Actually fix this.
Speaker 1:Are you?
Speaker 5:just going to sit on your heels and say, hey, we're just custodians, we don't have anything to do with it.
Speaker 3:But they're your rules, exactly. He did say. The Visa guy when I was up, you know, yelling at him at the surcharge he did say well, one thing we are doing is we're going to rewrite our rules to make them more friendly. Because, you know, if you've read the rules, you're reading through and you're like oh, I found what I'm looking for.
Speaker 5:Oh, but that only implies, you know, in western australia yeah yeah, do you guys have the sense there's any, any movement on the other side on pushing for change. I personally to make their lives. I mean it's got to be able to make the bank's lives easier and your lives easier.
Speaker 3:I think they're all in it together though.
Speaker 4:Yeah, I don't think there's movement on their side, but I know there's movement on our side.
Speaker 4:It was like something like we've built not us but guys in our company that we'll be releasing soon is, you know, like we're cards that are level two, level three compliant these are high, higher level business cards and stuff that you know ask for extra data.
Speaker 4:You know they would cost a lot in interchange fees, right, if you just ran it regularly. But all Visa and MasterCard wants out of these are is is just some data, which is actually a lot of data, and and we're built, and they built out a system that automatically puts that in. And that's just one example of how we are attacking certain things that are done on that end. And then just to say like, hey, we're building a gateway and stuff where you can operate in the traditional fashion, have your traditional merchant account if you desire, and and and, plug in and do everything you want, api and you know, level two, level three compliant, and and and uh, and lower those interchange fees, just I mean. I mean that's just one example of of kind of just like a battle that is that we're taking on on our end, you know, on the BankCard USA side. So that's just one that came to mind. All right, yeah.
Speaker 3:Great, awesome, any closing thoughts for us, you guys, or are we?
Speaker 4:good, no, there's just. I'm just saying that there's more to come, you know, like out of BankCard USA, like I said, the technologies that you were talking about Absolutely and sorry for interrupting you, but that's what I was saying is like there's just so much exciting stuff coming from our side and you know, of course it's always, you know, an uphill battle with all those names we named. But we are, you know, we are very excited for the future, Absolutely.
Speaker 5:And again, I don't want to mention your names, but you guys give away any of your secrets, because I don't really want to know how you get it done. I'm just happy that you get it done, but is there anything changing in relation to how matched the merchants are treated?
Speaker 2:So with that, not from the looks of it, right, it would. It would be nice, you know, if they could be more. What's the word? Right? It's kind of hard to speak on mastercard. Yeah, yeah, agglomerate, you know, and you know the card brands. It feels almost like they rule the world yeah, so um, yeah, but it's, it's uh. It's one of those things where it like, like you said, right, it's just real, it's just set in stone when it's done you know, and I don't, I don't foresee anything.
Speaker 2:I don't really see that deep into it, you know. I just I see the, you know, from the merchant perspective and then the banking perspective, the processor perspective. Right yeah you're trying to make something happen there to the best of our ability, right, but on the mastercard side, you know, the people that are batting on this end are just like you know. Like you know they're having those same thoughts. They say the same thing.
Speaker 1:Same things you guys are saying we hear in the office and the risk department, you know.
Speaker 2:So it's hopefully one day Right. Yeah, no doubt, yeah.
Speaker 5:One day, maybe some big class action in the future.
Speaker 3:It could be. That'd be nice. Why don't we tell people how to get in touch with you guys?
Speaker 2:So my name is Eric Andrade, representative of Bank Card USA. You could always reach out to the company or my first dot, last name at Bank Card USA.
Speaker 5:Call in, ask for me, I'll be there All right, yeah, eric handles a bunch for us and he comes to LA Recommended 100 percent, brian and he comes to all.
Speaker 1:I recommend 100%. Brian, do you want to let our audience know? How can they find you as well? Yeah, my name is Brian Beth and that's just Brian B-R-I-A-N.
Speaker 4:Dot Beth B-E-T-H at BankCardUSAcom is the best way to get a hold of me. And again, you can call in there and ask for me and we'll all be there. Yeah, you can call in there and ask for me and we'll all be there.
Speaker 1:Absolutely, and if you find yourself on the match list, reach out to Global Legal Law Firm. We can also connect you with Bank Card USA. Yeah, jeremy, let them get the number. Oh, yeah, yeah, please do.
Speaker 4:Yeah, you can call at 818-535-6644.
Speaker 1:You can reach me at 818-540— I've got to look, it's cell phones.
Speaker 5:Nobody, I don't yeah, let me check real quick for you guys.
Speaker 1:We'll link to you guys in the show notes for sure. Alright, this has been the Payments Expert Podcast, a podcast of Global Legal Law Firm. Thank you so much for listening to the end of this episode. We've had in studio joining us from Bank Card USA, brian Beth and Eric Andrade, as well as James Huber and Bryce Vandemore. Thank you for listening. Bye-bye. Thank you for listening to this episode of the Payments Experts Podcast, a podcast of Global Legal Law Firm. Visit us online today at globallegallawfirmcom.