The Payments Experts Podcast
Expert payments attorneys discuss the electronic payments industry from a legal perspective.
The Payments Experts Podcast
Peptides, MATCH, and VAMP: Surviving the Crackdown & High-Risk in 2026 with Soar Payments | PEP095
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Banks don’t close accounts for sport; they close accounts when risk stories don’t add up.
James Huber, managing partner of Global Legal Law Firm, sits down with Adam Carlson from SOAR Payments (https://na2.hubs.ly/H033tL00) to unpack what “high risk” really means in 2026, why peptides became the latest MATCH magnet, and how card‑brand programs like VAMP are changing sponsor bank behavior. If you’ve ever dealt with a surprise PayFac shutdown, frozen funds, or a sudden document request, this conversation gives you the playbook to steady the ship and scale with confidence.
We examine how high-risk really works today, from peptide crackdowns and MATCH removals to VAMP’s tighter bank thresholds. Adam shares SOAR’s white‑glove approach, stronger underwriting, and the role of relationships and transparency in keeping merchants processing.
• redefining high risk and why more online merchants qualify
• peptide merchants as current MATCH targets and why
• pitfalls of instant approvals and PayFac shutdowns
• how white‑glove underwriting prevents fires
• using tech to spot altered bank statements
• VAMP thresholds, fines and stricter diligence
• portfolio balance, consolidation and agent economics
• mapping flow of funds and who holds fraud risk
• practical steps to keep accounts open long term
• book preview: High Risk Merchant Accounts 101
• relationships, knowledge and transparency as core edges
• how to contact SOAR Payments
We trace Adam’s path from online lead generation to building a boutique ISO that thrives on white‑glove underwriting and clear communication. He explains how SOAR vets applications, uses tech to catch altered bank statements, and positions complex merchants with acquiring banks that actually understand their model. We get candid about agent games, portfolio balancing, and the uncomfortable truth that acquiring is effectively an unsecured line of credit—so when chargebacks spike, scrutiny follows. You’ll learn why low‑risk volume is gold, how consolidation may accelerate, and which signals risk teams watch when they decide to ask questions or pull the plug.
Most importantly, we lay out practical steps to keep your account open: align your website and product catalog with your application, document fulfillment and refunds, clean up descriptors and customer service lines, and call your partner before adding sensitive SKUs. For peptide sellers and other regulated‑ish niches, context and transparency can be the difference between a compliant path and a permanent shutdown. Adam also previews his upcoming book, High Risk Merchant Accounts 101, aimed at helping founders navigate approvals, enhanced underwriting, and long‑term stability.
If payments feel like a black box, consider this your field guide. Subscribe for more expert conversations, share this episode with a founder who needs a steadier setup, and leave a review to tell us which risk topic you want us to tackle next.
**Matters discussed are all opinions and do not constitute legal advice. All events or likeness to real people and events is a coincidence.**
PEP Links:
https://www.globallegallawfirm.com/podcasts/
https://www.buzzsprout.com/2176695
A payments podcast of Global Legal Law Firm
Peptides And MATCH List Panic
SPEAKER_05You get ones where they're like, Oh, you're a money transmitter. And you know, it's not that hard to not be a money transmitter if you you just don't do it, you just let the bank do everything, right? So we we get a lot of that. And then of course, peptides. That that's the majority of the calls you get, right, Jeremy? Right.
SPEAKER_00Over the past three to five months, the peptide merchants have just they've been hit hard. They're like the current poster child for matchless.
SPEAKER_05The current poster child, I'm sure you guys are getting a ton of it. Because I just I was just uh surfing with a buddy and he was he was like so glad to be out and his arm hurt, and he's like, I just got these peptides and they totally worked. And I'm like, which ones? He's like, Oh, I have no idea. Because a peptide is everything. It could be the you know, the weight loss of everything.
SPEAKER_00So Welcome to the Payments Experts Podcast. A podcast of Global Legal Law Firm. We hope you enjoyed this episode.
Welcome And Today’s Focus
SPEAKER_05High risk is basically one of my favorite topics because arguably under the old definition of high risk, now everybody's high risk. Our law firm would be high risk. It's anybody who does any online uh payments. So before we get there, uh Adam, one thanks for joining us. Flew all the way in from Texas just to see us. And what uh how'd you end up in payments? What did you say before the the what how did you classify it? You're like the least liked, most loved or something.
SPEAKER_01Uh well, I think uh, you know, everyone's got a little love-hate relationship
Redefining High Risk In Payments
SPEAKER_01with with everything. Um, as far as myself, uh my career has spanned about 20 years uh so far, uh, which feels a little bit weird to say because it feels like a long time and I don't I don't feel that old, but um kind of got my start. Um we started an um online education lead generation company, and we grew that to be a pretty substantial size um for about four or five years. And then I exited that business when we sold it to a private equity firm.
SPEAKER_04And then uh what I was an online lead, what what what does that business do?
SPEAKER_01Um, so it was kind of in the it was in the 2008, 2009 aspect, you know, kind of where we were going through the global financial crisis, and um we were really good at generating leads for the online colleges, University of Phoenix,
Adam’s Path From Leads To Payments
SPEAKER_01Kaplan, uh the for-profit and not for-profit online education companies.
SPEAKER_04Okay, cool.
SPEAKER_01Um, so after we sold that business, um my business partner uh is happened to be also be a lawyer, and he started a plaintiff's firm uh down in Texas. And I went to work with him and and we grew that company for three or four years, and then he decided that that being a lawyer really wasn't what he wanted to do, so he sold that business to to his business partner. Um, and from there we were both kind of like, well, what are we gonna do now? Um, and at kind of at the same time, his wife was starting a dental practice. Well, you know, it's a retail business. Right. She needs credit card processing. Yep. Uh that was the first time we had ever seen a merchant account statement. Um, you know, my business partner's very brilliant. Uh my background is in finance and that online education company that we talked about. I was the CFO. Uh so we look at this statement and we're like, they're reasonably smart guys. We're not fully understanding this. Right. Someone's making some money somewhere uh uh in here. Um and so with that, SOAR Payments was born. Um we probably spent the, you know, neither of us had experience in payments. So I mean, it was a huge learning curve, trial by fire. Um, I mean, there was the two of us and one other person huddled around a conference table in a small office in Houston, you know, learning about underwriting, learning about how to support our merchants, um, you know, dealing with uh Bram inquiries, um, and just all of the changes that have that have happened in this industry just in the short
Building SOAR Payments From Scratch
SPEAKER_0110 years that I've been in it. Um, one of my other business partners has been in it for 20 years, and he tells me some some wild stories.
SPEAKER_05Oh yeah. How did you find your original upstream partners of to where to send deals to?
SPEAKER_01Uh really it was it was trial by error.
SPEAKER_05Um you just got on the internet, got on Google?
SPEAKER_01Got on the internet, got on Google, found out who you know was accepting um agents or ISOs, um, and then just building building those relationships and figuring out which what worked and which what didn't. You know, as you know, every bank kind of has its own specialty. So, you know, what one industry might work with one bank doesn't work with another. Um so yeah, I mean it was a huge learning curve and still is.
SPEAKER_05Yeah, yeah, finding good partners is one of the most difficult things that we've seen over the years. Now, you know, 10 years ago, 15 years ago, there were a lot of really nasty players in the industry that, you know, some of their some of the biggest guys out there, their business model was get agents to come in, submit 10, 15, 20 deals,
Finding Reliable Upstream Partners
SPEAKER_05and then stop. Because then we just get your accounts, you know, and that's great. And they build it up and they just treat them awful to get them to leave. Because great, when you leave, I get 100%. And if you do, you know, if you're paying 50, 60, 70% out to your downstream age, you know, okay, great. I just doubled my revenue, and now I don't have the liability of dealing with sore payments, calling me up, you know, complaining about this statement and this and that and the other thing. So some guys have gotten huge just on that model. Now, it seems like it's tipping more towards nobody's out to like screw over the agents, except for the big guys, of course, the big processors, they don't care. And but now, you know, the the bigger outfits, I think they they've gotten it or they've just stepped into the space. Because like, you know, as soon as fi first data fysurf says we don't even want the ISOs anymore, forget it. They go, give it to Card Connect, but then Card Connect treats them pretty badly too, most parts. Some people love Card Connect, but you know, my experience is the attorney's experience, we only see when things go wrong. So um, you know, when they said no, some of these bigger ISOs stepped up and they go, okay, we'll be the agents,
Agent Models And Portfolio Games
SPEAKER_05you know, really help out the sales agents, build the technology and all of that. But finding the good ones, the honest ones, is really difficult. It's one thing that we kind of pride ourselves in. You know, people are like, hey, should we work with this guy or that guy? We can we know who the good, good and bad people are because you see it every day. I see it every day. And if I know who the bad ones are really, really well, it's because I've seen a bunch of bad experience with them. And then the good ones are mostly our clients because they've done the smart things and hired the best attorneys in the space, and we help them be good and stay good and do the compliant work. So um, it's a huge, it's a huge challenge to anyone, you know, entering the industry or in the industry. And sometimes people just feel like they're stuck. The truth is you're not. There's other people out there.
SPEAKER_01100%.
SPEAKER_05Um, so tell us about sore payments. And I want to get to high risk. You said you're a high-risk niche-aimed shop, which is, you know, where most of the money is made. But you know, how did you how'd you guys end up in the I'll say high risk? I don't, you know, it's just accounts that are mostly online. Or you can explain it. How'd you guys end up in high risk?
SPEAKER_01Um, so as I mentioned, you know, we um business partner and I had pretty strong background in online marketing. So we were able to build a um a pretty good lead funnel through um search engine optimization. And, you know, kind of around that time, you know, you were starting to see the stripes and the squares of the world kind of gain traction. Um, so it really was a byproduct of the types of leads that we were getting, right? They they weren't able to get processing with Stripe Square or Card Connect, the first data shops and and things of that nature. So I mean, it was it was really uh, I mean, for lack of a better term, following the money.
SPEAKER_05Yeah. I remember people a while a long time ago, they're like, hey, we're
Choosing Honest ISOs And Banks
SPEAKER_05gonna do this online campaign to get merchants, and they'd end up with the scammers. You know, that it was like, because who's out there looking for processing? Processing's coming to you. You know, it's getting blown up. Pick up the phone, Google it, and you're gonna get a gajillion things. And so it didn't work. So are you guys saying you were picking up leads through your technology?
SPEAKER_01Yes, absolutely.
SPEAKER_05Of actual legitimate merchants?
SPEAKER_01I mean, it was a pretty good mix, right? Like there's a lot of there's a lot of uh of not great merchants in there as well. And that was, you know, kind of at least in the very early days, a lot of the learning experience, right? Because it was like, oh, this guy has XYZ business and he seems like a straight shooter.
SPEAKER_05Send me a bank statement that says he has a three billion dollars. He has to be legit. Yeah.
SPEAKER_01Um so you know, I think that was kind of how we, you know, got into kind of the what I call high-risk or regulated industry um type businesses. Um, and really, you know, at Sorpei, we try to be kind of more of a little bit of a boutique shop in the sense that, you know, we really want to provide white glove services to our customers
Why SOAR Focused On High Risk
SPEAKER_01and really understand their business um and the challenges that they're having so that we can set them up with, you know, a merchant account with an acquiring bank that that that understands their business as well, um, so that we can, you know, keep them processing uh over the long term. Right.
SPEAKER_05Yeah, because the alternative is when people are like, oh, I got a high-risk account, and they just cram it through the door, the merchant account goes up, they're collecting a little bit of reserve, and then they're like, wait a minute, we had no idea what was going on. So, you know, if you're in that space, we're always going, you need to be going to someone like you that understands your business and will actually tell the upstream partner that that's the bank. The bank needs to know. And the processors, I mean, they don't really care. I mean, maybe with Vamp, they care a little bit more now.
SPEAKER_01I think they're starting to care about labels.
SPEAKER_05But the it's really the bank. And, you know, they don't want the you know, the risk. Right. Because like I, you know, I know when high risk first started and there weren't all the tools in sp in play, I would I would go to our clients and
Lead Gen Reality: Good And Bad Merchants
SPEAKER_05you know, mostly low-risk shops, I'm going, why don't you take some of this? And they're like, you can lose, you know, six, seven hundred grand in an hour if you're not watching these things. Yep. So how do you, how do you guys, you know, without disclosing your secret sauce, or maybe, you know, you know, we try and give everything away. You know, so how do you guys, I mean, how do you work with these high-risk merchants? If I'm a high-risk merchant and I come to SOAR, what does that look and feel like?
SPEAKER_01Um, well, let's see. I would say first, I mean, um, a lot of our merchants come to us because they've been unsuccessful in obtaining an account somewhere else. Whether that's, hey, they started their business, uh, maybe they they bank with Wells Fargo, and so they, you know, that's where their depository accounts are, right? And you know, they get decline there. You know, maybe they sign up with a PayFAC who, you know, they kind of fall into that instant approval trap, right? Start processing, and then they go, Oh, wait a minute, we don't understand your business. Yeah, you're turned off and we're holding all this money. Yeah, win-win for us. Yeah, which is just creates a an epic cash flow, cash flow problem to the merchants. Yeah, so really, I mean, one, I think we've utilized technology a lot, right? We um, you know, we have a full online application um that kind of goes into our own internal portal or CRM, and that we're then able to review a lot of the underwriting. We use technology to kind of, you know, make sure that we're looking at bank statements that haven't been altered. Right. Um just add a couple zeros and yeah, and we'll forget a comma here, you know, things like that. Um and and you know, like I said, our sales team really tries to fully understand their business so that, you know, as we send
White-Glove Underwriting And Fit
SPEAKER_01that to our partners, they also fully understand that business. Right. Um, and so what we find is that when we do that and issues arise and we're having good communication both with the merchant and with our processors, you know, we're really able to um, you know, solve that problem for them.
SPEAKER_05Yeah, when it's put it put out the fire before it spreads. Exactly. It's one thing that we've I've always you know loved this part of our business. We like helping business. You know, our goal is to, you know, be the biggest, baddest payment firm out there, disrupt the industry for good. And one thing that we've really prided ourselves on is we got a ton of people on matchless. And Jeremy, Jeremy's taking in what, 30 a month of people on the match list. And sometimes, you know, most of the time they should not be on there. Sometimes they should be on there, but we still end up, you know, helping them out. So, you know, should be on there. Like, should anyone actually be in jail? You know, so so what we do sometimes is we evaluate their business and we go, look, they're on the match list. And then I come to, you know, the the processor and we go, look, we've reviewed their business. Here's why they're on the match list, here's how we're gonna get them out. Here's an opinion letter from us saying we've vetted this business out. And so when the bank gets that, they're going, look, you know, these guys look legitimate. Now I can't do it if they're not. But, you know, like we've we get ones where
Onboarding After PayFac Shutdowns
SPEAKER_05they're like, oh, you're a money transmitter. And, you know, it's not that hard to not be a money transmitter if you you just don't do it, you just let the bank do everything, right? So we we get a lot of that. And then of course, peptides. That that's the majority of the calls you get, right, Jeremy? Right?
SPEAKER_00Over the past three to five months, the peptide merchants have just they've been hit hard. They're like the current poster child for matchless. There's a current poster child.
SPEAKER_05I'm sure you guys are getting a ton of it. Cause I just I was just uh surfing with a buddy and he was he was like so glad to be out and his arm hurt, and he's like, I just got these peptides and they totally worked. And I'm like, which ones? He's like, Oh, I have no idea. I was like, because a peptide is everything. It could be the you know the weight loss, the everything. So yeah.
SPEAKER_01So no, I mean that that actually uh we've seen a huge uptick. We we haven't we don't have a huge customer base of people who do peptides, but we have seen a huge uptick in the number of leads people getting.
SPEAKER_05Yeah, because they're they're all getting matched left and right, and we're gonna we're getting them off almost wholesale, right? Yeah, yeah. So it's it's um because it's not they're not correct anyway.
SPEAKER_00So well, because
Tech Checks For Fraudulent Docs
SPEAKER_00like you said, James, they're they're running a business. These things are not uh people are using them all over the place for good uses and they're getting benefits out of it. It's not regulated, regulated by the FDA. And what we found is it seems like Eli Lilly decided they wanted to nix these small peptide merchants for making money cutting into the big pharma stuff. So then MasterCard gets the note, sends it downstream. Hey guys, shut all these peptide merchants down.
SPEAKER_05So it's a big conspiracy, just like everything. You got your tinfoil hats behind the chair. That's right. Good to know. Yeah, yeah. So when you're you're in the high risk space, I touched on Vamp. Uh, so Vamp very generally is they're saying your risk thresholds for the banks and pri the trickles down to the processor, have to be below certain levels. And before it was bucketed out. So you, you know, this one's high risk, okay, that one's high risk. You know, then you have a low risk one, okay, you're good with our tolerance.
Communication That Prevents Fires
SPEAKER_05Now they just took the dividers out. So I thought, and this just started in what October? Yep, October 1st. So the my thought is the little banks in the space are gonna be out of business. Because the little sp banks in the space are have a lot of high risk and they're always you know praying for low risk. But they're also some of the newer banks, I guess, that got into the space don't know how to make money off of processing. And then you see these agreements that are like, why are you guys even doing this? So they're going like, well, we have to do the high risk to make any money. Um, and I thought they were gonna get shut down, and I've I haven't heard of that happening yet, but what what are you guys dealing with Vamp? Because you know, based on what you've told me, you guys are the problem.
SPEAKER_01Well, um, Vamp is definitely here. I do think um it's still a little new. I think that the banks and the processors
MATCH Removals And Peptide Surge
SPEAKER_01are still trying to let the dust settle and like how are they gonna deal with you know potential issues? Um, you know, I I don't think enough time is elapsed yet for me to make any um distinct conclusions about our portfolio, but like I have seen I have not seen like mass closures. Um I've seen inquiries from the sponsor banks, like, hey, can you give us some more information about this merchant? Right. We've definitely seen fines.
SPEAKER_03Yep.
SPEAKER_01Um I would say, and I would say this probably started before you know October 1st or Q4, but just much more strendent, stringent underwriting. Or if you know a particular a good merchant has an influx of of chargebacks, which in that particular scenario we typically see around friendly fraud, like okay, how are we gonna deal with this? Right. You know, yeah.
SPEAKER_05I mean the the underwriting makes sense because if you're saying, you know, the scale can't tip like this, you need to know this merchant's weight when they're coming in. And that's where you guys, you know, your business, you probably smile
Industry Pressure And Peptide Crackdown
SPEAKER_05an ear to ear at the vamp. I mean, a little because you're going, no, you need us. You can't just be cramming, you know, don't call pickup agent so-and-so, who's just hustling his high-risk map merchants and bouncing them from ISO to ISO because he's making ridiculous amounts of money. Some of those guys that just move those things around and it's like made, you know, 400 grand a month for three months here. Okay, I got him processing over here. Keep going, keep going. But the most of those guys, they like buy Ferraris and stuff too. And then when the goes away, they're like, oh, it went away. It was like it went away every three months. Anyways, yeah, you're just able to stay ahead of it for a period of time. Yeah, exactly. Exactly. So you guys, yeah, I I think that you guys have a tremendous opportunity, and that the ISOs should be. Calling you guys saying, Yeah, give us this, because you're actually looking at your merchants as opposed to agent scumbag out on the street.
SPEAKER_01Yeah, just jello against the wall approach. Yeah.
SPEAKER_05Yeah. Um like dagger in your knee.
SPEAKER_01Like well, and I think you're, I mean, you had mentioned like, gay, some of the smaller guys may, you know, run into some trouble, and I think that's absolutely correct. But I do think, I mean, I'm I'm by no means an expert, but I do think naturally
VAMP Arrives: New Risk Thresholds
SPEAKER_01you're gonna start to see some consolidation, right? Because you're gonna have some guys that have these huge portfolios that are very well balanced, and these other high-risk portfolios that are not balanced. But you know, maybe if we can combine them, they kind of fit within within the wheelhouse.
SPEAKER_05Yeah, I mean, for this has been this way for quite some time, is the low-risk guys got more valuable, and I don't think they knew how valuable they were for that consolidation piece. Like we we have a bunch of clients at the low risk, give it away. Dude, 95 Rev share with your agents on low risk, free, low, low rates, pass-through buy rates. I'm making nothing just to keep the scale balanced. And that's where I'm always going when people are like, oh, look, you know, I got this 60% split. And you know, a 60% split for most is actually more like 40 because it's 60 on top of the buy rates or whatever. So um, whenever I meet just an agent, I'm going like, oh, I have somebody for you. They've got all you know, all the technology is free. You're take you're making all the money. So um, yeah, that's that, you know, that I think there's a tremendous opportunity for the low-risk sales agents that are out there knocking on doors, talking to their aunts and uncles to be actually making some money here. Because, you know, a an account down the street, a restaurant, you know, you or a small
Early Impact: Fines And Stricter Underwriting
SPEAKER_05one, you make like 10 bucks a month in a residual, right? Typically, but get that up to 60, 70 a month, and now you're, you know, now you can afford to eat at that restaurant.
SPEAKER_01Yeah, you start to become a little bit it becomes a little bit more scalable, right? Right.
SPEAKER_05So you wrote a book on high-risk merchant accounts, which in my opinion would now make you an expert in high risk. So tell us about the book. Where where is it on Amazon? Can I get it?
SPEAKER_01Uh not quite yet. So uh the book is titled High Risk Merchant Accounts 101. Um, it should be out uh, I would say at the end of Q1. So we've written everything. It's currently with the publisher, getting covers designed and the final, final edits and and things like that. Um so, you know, obviously, I I think a number of us in the industry, uh I certainly did starting out, you know, read Anatomy of the Swipe and and those type of books, which were hugely, usually, hugely helpful for someone that literally knew nothing. Um, but it really didn't seem like there has been anything new. Um, and I think specifically as it tur comes to high risk, it's about bridging that knowledge gap. Right. Right. Um you know, as I mentioned earlier, in our experience, a lot of folks are coming to us because they were unsuccessful in getting accounts elsewhere or they were closed elsewhere. And so we really felt like we wanted to write a book that, you know, primarily is for uh small business owners or large business
Portfolio Balance And Consolidation
SPEAKER_01owners that are in high risk or regulated industries. Um and with that, we kind of go through, you know, what what makes you high risk? You know, this isn't anyone saying what you're doing isn't moral or it isn't legal. It's really just a a financial risk designation. Yep. Um and you know, from there we kind of go into well, how does the whole flow of funds and credit card processing work?
SPEAKER_05Um always helpful.
SPEAKER_01Always helpful. Yeah.
SPEAKER_05Um we we yeah, I was gonna say every time I explain it, it's it ends up a little different because you can go wild. You know, we have whiteboards upstairs, just basically covered in ink. Because as you you start to do it, you know, I do it at the beginning of a any trial I do, I do it for the judge and the jury, and they're always like, that is so helpful. And this is eight minutes, you know, just the basic, the squares, visa, processor, bank, here's the risk, here's the fees, because nobody gets it. But then when you start getting into it and you're like, oh, you know, then the sponsor bank, the issuing bank, the there's an FSP, there's a wholesale ISO, there's a this, this, this, this, this, it goes crazy. And that's where with these online guys like you guys, when you're out there generating leads, even for your company and, you know, or I guess the end company taking in payments, you're you're sh you've got a weight tied around your back if you don't understand what's going on with your payments, how to manage it, and how to work with your partners. So
Low-Risk Value And Agent Economics
SPEAKER_05you have to have an advocate out there. We had someone on the podcast where she said, what is it? Everyone should have a C level payments. C PayO. You should have a C Payo.
SPEAKER_01CPO, yeah.
SPEAKER_05And but you don't, you know, the you can outsource it. I mean, you can outsource CEO. Yep. But, you know, to have the, and that that's that's basically what you guys are is we are your payments advocate for the merchant. We took you on the front end and we're helping you walk through the process. And yeah, we're making a little money in the process, but you're saving the money so that you can do what you do best. Because if you're dealing with these issues when the process and getting fined, it's a nightmare. Stop what you're doing, pencils down, stop selling, figure this out. And you're going, I don't know what to do. And the only other people I can call are attorneys.
SPEAKER_01Right. And I mean, so that's um like let us worry about the payments, right? Right, you worry about your business. Um, so I think from uh and back to the book, I think um from explaining how the flow of funds work, who are all the parties, we kind of walk through like hey, here's here's what you need to have, or here's how to best prepare your application and your supporting documents to give your application the best chance of approval. Um, and then because it's high
The High-Risk Merchant Playbook
SPEAKER_01risk, you know, we kind of talk through um, you know, the enhanced underwriting uh request, whether it be questions, documents, things of that nature. Um and then from there we really um kind of walk them through hey, you've been approved, great. How do we keep your merchant account open for the long term? Right. Um, and we kind of go through, I mean, I think one is you know, having that relationship with your uh payment processor that is your advocate, um, so that, you know, uh, I'm sure you've seen this, like if they decide that they just want to add a product to their website instead of just adding the product to the website, you know, they call us, talk to us about it. Perfect. Uh, so that we can advise them of, okay, yes, this is an acceptable product, or no, you absolutely don't want to do that.
SPEAKER_05Or let's go have a conversation.
SPEAKER_01Sure, exactly.
SPEAKER_05Yeah, that's great. Well, that's uh that's exciting. I look forward to taking a look at that. Um, well, you get the last word. What's the what's the biggest takeaway that you want our tens of millions of listeners to to uh know about SOR?
SPEAKER_01Um, well, I would say um, you know, we really, really try and strive to provide that white glove service, really be the advocate, um, really work with you guys through or with our merchants through any potential issues. And and if there aren't
Flow Of Funds And Who Holds Risk
SPEAKER_01any issues, great. We're we just have that, we have that relationship. Um I think, you know, knowledge is power, um, which is another, you know, kind of why I wrote the book. Um you know, we uh, you know, one of the things I always say is, you know, to our merchants is or about our merchants, they don't fully understand our business, right? Like they don't understand that we are providing essentially, in my opinion, an unsecured line of credit to their business, right? Like everyone's like, you know, all the issuers say, oh, there's no you're no one's responsible for fraud, but they don't know that it's the acquirer side that are the ones that are responsible for the fraud if if the merchant merchant doesn't. Um, I would say relationships are key, you know, whether it's um uh our relationship with our with our merchants, um, is again it if it's transparent and it's uh communication is flowing quickly and it's flowing in both ways, like that's that's a huge recipe
Becoming Your Payments Advocate
SPEAKER_01for success. Um, you know, I'd like I'd like our merchants to think of us, you know, really as as their business partner, um, or other important vendors like their banker or their accountant, not like their cell phone provider, right? Um and then um yeah, I think that's that's about it. You know, knowledge, um, relationships, and I think I guess one last thing would be transparency, right? Like you can try and hide things, we're gonna figure it out right one way or the other. Hopefully we figure it out sooner than later. Right. But um, you know, that's those are kind of the three main takeaways I'd like to leave everyone with.
SPEAKER_03Excellent. And how do how do people get in contact with you?
SPEAKER_01Um uh LinkedIn's probably the easiest way. Um sorepay.com is our website, or you can email me directly at uh ac at sorepay.com. All right. Excellent.
SPEAKER_03Thank you.
SPEAKER_00Guys, appreciate you guys. Pleasure having you, Adam. Absolutely. Thank you very much. Thank
Keeping Accounts Open Long Term
SPEAKER_00you for listening to this episode of the Payments Experts Podcast, a podcast of Global Legal Law Firm. Visit us online today at global legalaw firm dot com. Matters discussed are all opinions that do not constitute legal advice. All events or likeness to real people, and events is a coincidence.