EGC's Marketing Edge
Tune in to EGC Group’s Marketing EDGE podcast, where industry experts provide you with the latest digital marketing news, performance marketing tips and hacks, along with creative problem-solving skills you need to stay resilient in the fast-changing, modern world of marketing.
Podcasting since 2023 • 15 episodes
EGC's Marketing Edge
Latest Episodes
The New Wave of Influencers—College Athletes and NIL Deals
As college sports kick off this season, a new era of social media influencers has emerged: College athletes who capitalize on Name, Image, and Likeness (NIL) deals. In this episode of EGC’s Marketing Edge, our hosts Christina Botte (Director of...
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Season 1
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Episode 15
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13:25
Spotlight on the Olympics and Iconic Ads
Join us as we dive into the world of the Olympics and highlight some of the year's most memorable commercials. From Nike's controversial campaign to FIGS' groundbreaking efforts to outfit and celebrate medical professionals, we'll explore the c...
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Season 1
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Episode 14
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7:15
Websites for Everyone: Accessibility & ADA Compliance Explained
Steve Castro, EGC Group’s VP of Development, helps you navigate the complex world of website accessibility. Learn how to make your site ADA compliant, as well as what steps to take if your company’s website is subject to a discrimination compla...
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Season 1
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Episode 13
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27:12
The Great Social Scramble: Navigating a Possible TikTok Ban and its Marketing Impact
Shannon Duer, Senior Social Manager at EGC, offers insights on the question: Can we live in a world without TikTok?Yes, as you probably know, this “social media behemoth” —as host Max Ross refers to it—is at risk of being banned due to ...
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Season 1
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Episode 12
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12:28