EGC's Marketing Edge
Tune in to EGC Group’s Marketing EDGE podcast, where industry experts provide you with the latest digital marketing news, performance marketing tips and hacks, along with creative problem-solving skills you need to stay resilient in the fast-changing, modern world of marketing.
Episodes
15 episodes
The New Wave of Influencers—College Athletes and NIL Deals
As college sports kick off this season, a new era of social media influencers has emerged: College athletes who capitalize on Name, Image, and Likeness (NIL) deals. In this episode of EGC’s Marketing Edge, our hosts Christina Botte (Director of...
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Season 1
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Episode 15
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13:25
Spotlight on the Olympics and Iconic Ads
Join us as we dive into the world of the Olympics and highlight some of the year's most memorable commercials. From Nike's controversial campaign to FIGS' groundbreaking efforts to outfit and celebrate medical professionals, we'll explore the c...
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Season 1
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Episode 14
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7:15
Websites for Everyone: Accessibility & ADA Compliance Explained
Steve Castro, EGC Group’s VP of Development, helps you navigate the complex world of website accessibility. Learn how to make your site ADA compliant, as well as what steps to take if your company’s website is subject to a discrimination compla...
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Season 1
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Episode 13
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27:12
The Great Social Scramble: Navigating a Possible TikTok Ban and its Marketing Impact
Shannon Duer, Senior Social Manager at EGC, offers insights on the question: Can we live in a world without TikTok?Yes, as you probably know, this “social media behemoth” —as host Max Ross refers to it—is at risk of being banned due to ...
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Season 1
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Episode 12
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12:28
AI and the Future of SEO
Feeling lost in the ever-changing world of search engine optimization (SEO)?The EGC Marketing Edge podcast is here to help! In this episode, host Max Ross welcomes Michael DiMarco, SEO Manager at EGC, for a deep dive into the future of ...
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Season 1
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Episode 11
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18:13
The Future of Marketing: New Media & The Creator Economy Explained
Are you curious about the emerging creative trends that lead to proven results? Tune into the latest episode of EGC’s Marketing Edge podcast, where host Max Ross is joined by Rich DeSimone, EGC’s VP, Creative Director. Together, they dissect th...
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Season 1
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Episode 10
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15:53
How to Turn Customers into Champions: The Power of User-Generated Content
This episode of EGC’s Marketing Edge podcast dives into user-generated content (UGC). Join Christina Botte, EGC’s Director of Social Media, and discover how UGC can help your engagement and sales skyrocket. In this episode, you’ll ...
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Season 1
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Episode 9
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11:39
TikTok Success Strategies: A Social Media Roundtable
Christina Botte, EGC’s Director of Social Media talks with Ashley Prager, who is the Digital Marketing Manager at Jovia Financial. Together, they will discuss all things social media, particularly TikTok. Find out how to harness this platform’s...
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Season 1
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Episode 8
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13:09
The CEO’s Guide to Leveraging AI
In this episode, we are especially honored to be joined by Nicole Penn, President and CEO of EGC, who will discuss the implementation and impact of artificial intelligence (AI)-driven marketing strategies.Join us as we uncover the trans...
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Season 1
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Episode 7
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15:04
Understanding Conversion Rates: Actionable Strategies for Business Growth
In this episode, we dive into the fundamentals of conversion rates. From purchases to clicks, conversion rates make up the backbone of marketing metrics, as explained by Chris Canadeo, EGC’s Director of Growth. Find out how to increase conversi...
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Season 1
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Episode 6
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20:05
Super Bowl Marketing on a Budget
In this episode of the EGC Marketing Edge podcast, we dive deep into the world of Super Bowl marketing. Angela Mertz, EGC's VP of Integrated Media, shares invaluable tips and strategies for brands that are looking to make a splash during this m...
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Season 1
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Episode 5
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12:58
Navigating SEO: Discover Strategies for Marketing Growth
Welcome to our fourth episode of the EGC Marketing Edge podcast, where we give you actionable and relevant advice to develop winning marketing strategies. In this episode, we are joined by Michael Di Marco, EGC’s Director of SEO. Search engine ...
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Season 1
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Episode 4
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13:46
Influence with Intelligence: Understanding Influencer Marketing
Join us in the latest episode of EGC Marketing Edge as we delve into the secrets of successful influencer marketing strategies. Meet Christina Botte, EGC's Director of Social Media, as she unravels the power of influencers with real examples an...
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Season 1
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Episode 3
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11:10
Leveraging remnant media for an improved ROI
Discover how remnant media, with its cost-effective nature, may hold the key to reaching target audiences more efficiently. In this episode, our special guest Angela Mertz, EGC's VP of integrated media, shares her strategic insights on leveragi...
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Season 1
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Episode 2
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11:33
Insider’s Guide to Google Analytics 4: Addressing Concerns, Unlocking Potential.
Welcome to the EGC Marketing Edge podcast, where we equip you with the latest insights and expertise to thrive in the ever-evolving digital world of marketing. In each episode, we engage in one-on-one conversations with industry professionals t...
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Season 1
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Episode 1
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10:17