Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
- Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
- Learn from: The errors that cost thousands and the recoveries that saved careers.
- Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
Embracing Marketing Mistakes
Latest Episodes
Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake
David thought his YouTube channel was flying tens of thousands of views, rapid growth, big smiles all round. But behind the buzz was a costly mistake. By turning his finance channel into a jumble of lifestyle, language and fitness videos, he co...
EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight
Dom Dwight joins Embracing Marketing Mistakes to share the reality of building a challenger brand that people genuinely care about.Across 18 years at Bettys and Taylors of Harrogate, Dom helped turn Yorkshire Tea into one of the UK’s mos...
The Expensive Mistake of Starting a Shop You Don’t Believe In
What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louise, who launched a bricks-and-mortar craft shop while juggling three kids and a career in IT pro...
EP 108: Why 95% Of Buying Happens On Autopilot
Most marketers believe customers think carefully before they buy. Behavioural science shows that 95% of buying happens on autopilot, driven by subconscious shortcuts rather than logic.In this episode of Embracing Marketing Mis...
The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life
Mental health neglect emerges as the most impactful career mistake, affecting happiness, security, and stability in both personal and professional realms. Many people recognise mental health issues too late, silently carrying burdens that signi...
