The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:
- time management
- marketing
- mindset
- growing your community of engaged athletes
Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.
Endurance coaching is already your dream job - let’s make it a full time reality!
The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Bonus Episode - All about Kona and Natalie's Historic Achievement
On October 11, 2025, Natalie Grabow made history: at 80 years old, she became the oldest woman ever to finish the IRONMAN World Championship in Kona — crossing the line in 16:45:26.
In this episode, I get real about our journey together — how we built this result, what it takes to stay competitive with age, and how her mindset, training, and perseverance make her a standout. We unpack:
- 🏁 Our history — how I came to coach Natalie, the evolution of our relationship, and how trust grew over time
- 📆 2025 race season & lead-up to Kona — what we prioritized, lessons from each build, and how we peaked at the right moment
- ✨ The 3 distinguishing qualities that set Natalie apart from other age-group athletes
- ⏳ Training volume & structure — how many hours she trains, how we distribute sessions across swim / bike / run
- 🔄 Age-adjusted tweaks — recovery strategies, load management, and other shifts we’ve made to honor her longevity
- 🧠 Mindset & resilience - all about her GRIT.
Whether you’re aiming for Kona yourself — or coaching masters athletes — this episode gives you a blueprint for longevity, performance at any age, and how to build toward what looks impossible.
Did you like this episode? I suggest you rate and give me a review on Apple Podcasts and Spotify. Did you hit the follow button? I would love you to stick around.
Note: Coach Michelle is only taking 1-2 additional athletes for 2026 and it's on application only basis. Send her a DM @CoachMichelleLake to learn more.
