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The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:
- time management
- marketing
- mindset
- growing your community of engaged athletes
Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.
Endurance coaching is already your dream job - let’s make it a full time reality!
Episodes
131 episodes
Episode 125 - Stop Waiting for Inquiries. Go Get Them.
You created the thing. You posted the certificate. You updated your bio. And now you're waiting.Here's what nobody tells you: changing your identity to "coach" doesn't automatically move athletes into your inbox. That's not a...
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Episode 124 - AI for Content: Yes or No?
Should you be using AI for your content? The answer isn't what you think. I break down where AI is a hard no, where it's a strong yes, and why the real opportunity might not be content at all.What you'll hear:
Episode 123 - Inside a Virtual Event
I'm pulling back the curtain on what actually happens inside a Dream to 7 mastermind virtual retreat. Eight hours. Three power topics. A room full of the next generation of big endurance businesses. This episode gives you a real look at what's ...
Episode 122 - The 2 Buckets Every Advanced Coach Needs
Are you layering on offers faster than you can grow them? In this episode, I break down the two critical capacity buckets that determine whether your business scales or stalls. Whether you're just getting started or already at six figures, unde...
Episode 121 - Your Certification Won't Get You Athletes. Here's What Will.
Your training has a plan. Your business should too.In this episode, we get real about the biggest mistake new endurance coaches make: treating their business like a casual workout instead of a structured training plan. If you wouldn't wi...
Episode 120 - A Simple Business Hack
Are you unknowingly slowing down your own business growth? In this episode, I dig into one of the most common (and most overlooked) mindset traps that keeps endurance coaches stuck.It's not a strategy problem. It's not a marketing proble...
Episode 119 - What Drives My Business
In this episode, I'm pulling back the curtain on something I've been wanting to talk about for a while: the three core values that drive everything we do inside the Dream Programs. This episode came straight out of a post I made about abundance...
Episode 118 - How to Make Risk Feel Easier
Many endurance coaches delay taking action because risk feels uncomfortable...whether it’s posting content, sending follow-up emails or showing up on video. In this episode, I break down why fear, perfectionism and avoidance keep co...
Episode 117 - HYROX and Its Impact on Endurance Business
After 16 years in endurance coaching, I decided to try something new and signed up for HYROX DC. In this episode, I share how I got pulled into the HYROX world, how I prepared and my early thoughts on this rapidly growing hybrid racing f...
Episode 116 - The Hidden Cost of Trying to Be Everything to Everyone
Many coaches, whether you’re brand new or years into your business, still carry the fear: If I stop overdelivering, will people stop valuing me?When doubt creeps in, it’s easy to overfunction: giving more than promised, overexpl...
Episode 115 - Yes, You Can Do This
Let's talk about SALES. It's not that bad word that you were told it should be, it's how you help more athletes!Business coaching is really marketing and sales coaching. But, most of us feel nervous about the risk of putting ourselves ou...
Episode 114 - So You Say You Don't Have Enough Time...
We say we don’t have enough time… but where is it actually going?In this episode, I’m sharing a few efficiency hacks helping me get time back in my day, from staying off my phone (including a new toy I’m loving) to setting boundaries tha...
Episode 113 - The One Habit That Is Holding You Back From Success
Here’s the thing I keep seeing: Coaches with a lack of boundaries, aka people pleasing. Being available to everyone all the time. In this episode, we talk about why this is actually NOT going to work and we focus on how to coach your athletes w...
Episode 112 - You Are In This For The Long Haul
This episode tackles something I keep hearing about - this need to RUSH to success. And when success doesn't happen overnight, in the most perfect way, the coach deems themselves a failure. But, we need to settle in for the long hau...
Episode 111 - The Intervals of a Coaching Business
In this episode, I go into how you should look at your business like it has two periods (intervals) where you are pushing hard, maybe in season, selling, getting more athletes, doing calls..And then also a rest season. Where there is mor...
Episode 110 - My Endurance Manifesto: 5 Things We Can Do to Change the Whole Industry
Call this one my Endurance Manifesto - what are the 5 things that we should stop doing to help fix this endurance coaching industry - and what we should be doing instead. Just watch the ripple effect of these changes and how the whole industry ...
Episode 109 - The Effects of AI on the Coaching Industry
In this episode, I explore the impact of AI on the coaching industry, analyzing data from USA Triathlon surveys and sharing insights from my coaching experience about athletes' use of AI tools. I discuss how AI could offer personalized training...
Episode 108 - USAT Endurance Exchange Review & Our Thoughts On the Industry
In this episode, 3x guest and Dream Programs Assistant Coach, Robin Barth, and I discuss our 4 biggest takeaways from the USAT Endurance Exchange held this weekend, January 9th-11th 2026. What did we learn? How is the sport doing? How is...
Episode 107 - Why Social Media Isn't Actually That Bad...
In this episode, I go over all the feelings around content and social media (and trust me, I have heard them all!). Instead of thinking of social media and content as some quick fix but icky thing, the reality's that it's going to take a long t...
Episode 106 - My Favorite Exercise of the Year!
In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being.Most coaches set resolutions or stack a long list of go...
Episode 105 - Five Business Decisions That Made 2025 My Best Year Yet
2025 was one of the most successful years in business. And I am excited to share all the business decisions that were instrumental in making it an amazing year!Listen in to see what were big mindset shifts, strategy upgrades and how you ...
Episode 104 - A Shift We Need in the Endurance Industry
In this episode, I give an update on what's going on in the Dream Programs world.And then I get into the major shift I think we need to CHANGE the coaching industry:That business ambition, charging your worth, marketing and profit...
Episode 103 - What Is a Mastermind?
More about that new offer in my world!And what is a mastermind? I get that question a lot. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE:
Episode 102 - My New Offer and Why, At Some Point, You Should Have More Than 1 Too
Hey all - in this episode, I get into the power of having multiple offers, and the stories and behind the scenes about how the Dream Programs have gotten where we are today in December of 2025, almost 4 years after we started. For t...
Episode 101 - The #1 Marketing Hack to Get Your Engagement Up
In this episode, we go in depth on the one skill you need to practice to get your engagement up on IG - STORYTELLING. Why?It connects to your ideal athlete! They will know you better.Athletes are on IG to be entertained, an...