The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 104 - A Shift We Need in the Endurance Industry

Michelle Lake Season 2 Episode 104

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0:00 | 30:50

In this episode, I give an update on what's going on in the Dream Programs world.

And then I get into the major shift I think we need to CHANGE the coaching industry:

That business ambition, charging your worth, marketing and profitability is what allows you to serve athletes at the highest level for the long term.

So you have time to get really good to fully serve out your purpose of growing the sport and becoming a great coach.

Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist

And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/

Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

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