The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 116 - The Hidden Cost of Trying to Be Everything to Everyone

Michelle Lake Season 3 Episode 116

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0:00 | 21:26

Many coaches, whether you’re brand new or years into your business, still carry the fear: If I stop overdelivering, will people stop valuing me?

When doubt creeps in, it’s easy to overfunction: giving more than promised, overexplaining, stretching past boundaries or extending calls. But the real issue isn’t just boundaries—it’s the belief that our value must be proven through effort.

In this episode, we explore:

  • The overfunctioning trap coaches fall into
  • Why early-business insecurities can still drive your behavior
  • How trying to make everyone happy impacts your coaching and leadership
  • Mindset shifts and journaling prompts to help you own your value

You can’t be everything to everyone...and you don’t need to be!

If you have more than 5 athlete experience and want to grow to fill your roster potentially to full time and 6 figures, Dream to 6 is for you! Click here to learn more: https://form.jotform.com/coachmichellelake/infoform

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