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The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:
- time management
- marketing
- mindset
- growing your community of engaged athletes
Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.
Endurance coaching is already your dream job - let’s make it a full time reality!
The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 119 - What Drives My Business
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In this episode, I'm pulling back the curtain on something I've been wanting to talk about for a while: the three core values that drive everything we do inside the Dream Programs. This episode came straight out of a post I made about abundance and scarcity, and I realized I've never really laid this out clearly in one place. These aren't values I wrote on a slide and forgot about. I created them two and a half years ago and they haven't changed. And honestly, if you've been in my world for any amount of time, you probably won't be surprised by them, but I think hearing the WHY behind each one is going to hit differently.
Here's what I know: most coaches are operating from some level of scarcity and don't even realize it. It shows up in their pricing, their visibility, their fear of the coach down the street. And it will end you, not because you're not a great coach, but because you'll burn yourself out from all that negative energy before you ever get the chance to build something real. The three values I walk you through in this episode, optimistic abundance, helping others succeed (and yes, I mean yourself too), and innovation, creativity, and passion, are the direct antidote to all of it. This is the base training of your whole business. Don't skip it.
Send me a DM @CoachMichelleLake if any of these resonated with you after you listen to this episode - I'd love to hear from you!
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