The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 121 - Your Certification Won't Get You Athletes. Here's What Will.

Michelle Lake Season 3 Episode 121

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0:00 | 26:11

Your training has a plan. Your business should too.

In this episode, we get real about the biggest mistake new endurance coaches make: treating their business like a casual workout instead of a structured training plan. If you wouldn't wing your Ironman prep, why are you winging your coaching business?

What you'll hear in this episode:

  • The two types of coaches who never get off the ground (and why both approaches fail)
  • Why your certification was never designed to build your business
  • The real reason getting athletes feels impossible right now
  • The four non-negotiables every new coach needs to have in place

You don't need more credentials. You need a system, a community, support, and a little courage.

Don't forget to register for Built to Last, our FREE Masterclass, coming up on Thursday, April 23rd. You'll learn a complete framework for getting your coaching business off the ground the RIGHT way and landing your next paying athletes in 90 days. Come live if you can! Click here to register.

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

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