The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 130 - How to Fix Your Content So It Converts

Michelle Lake Season 3 Episode 130

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 16:13

You're spending hours on a single post. You edit it, sleep on it, edit it again, and still don't hit publish. And when you finally do? Crickets.

Sound familiar?

In this episode, I get real about why your content isn't converting. Spoiler: it's usually not a content problem. It's a system problem.

I cover:

  • Why most of the "effort" you're putting into content isn't actually moving the needle
  • The feast-or-famine posting cycle that's quietly killing your credibility
  • The one question every post needs to answer to make an athlete want to work with you
  • Why posting faster almost always beats posting "perfect"

Introducing the Recruitment Engine, a free live masterclass built around three things: the message, the mechanics, and the multiplier.

If content has been draining your time and your confidence, this one's for you.

Join the free live masterclass: Tuesday, June 23rd at noon Eastern. Come live for a chance to win a 1:1 content review with me!

Register here: https://coachmichellelake.lpages.co/recruitment-engine/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

Website | Follow Michelle on IG