The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Episode 136 - All About Pricing

Michelle Lake Season 3 Episode 136

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0:00 | 21:56

Two weeks ago, we talked about the worth wound. Today, I'm taking it further, and we're doing some actual math.

I want you to break down exactly how many hours a month you spend per athlete. Plan writing, calls, texts, feedback, all of it. Then divide that into what you charge.

Most of you are going to be shocked at your real hourly rate. And I mean shocked.

We'll get into why this happens (hint: you're pricing off what YOU would pay, not what the transformation is worth), the mistakes that keep coaches stuck at the same rate for years, and what actually justifies charging more.

If you've been avoiding this conversation with yourself, this episode is your nudge.

Ready to look at your own numbers? Book a call with me here: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211

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