Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Latest Episodes
The Funnel Is a Pinball Machine - with Perdue Farms' Jack Kneuper
This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms.Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator conten...
REWIND: Always Be Optimizing - with Ferrero's Helen Makri
This episode originally aired 5/26/26.Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero.Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for d...
Building a Smarter Beverage Business - with Waiākea's Daniel Kleinkopf
This week, Dave speaks with Daniel Kleinkopf, VP of Marketing & Technology at Waiākea Hawaiian Volcanic Beverages.Daniel shares how Waiākea is growing across ecommerce, retail, Amazon, international expansion, and brand marketing — w...
BTS Live from Retail Media Summit: Marlow Nickell (Grocery TV)
This Beyond the Shelf Live episode was recorded at the P2PI Retail Media Summit in Chicago, where Dave Feinleib caught up with Marlow Nickell, Co-Founder & CEO of Grocery TV.Marlow shares how in-store retail media has evolved, why re...
REWIND: The New Rules of Retail Media Creative - with Walmart Connect's Garima Ahuja
This week we're repeating Dave's insightful discussion with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect. This episode originally aired 6/2/26.Garima shares how Walmart Connect is helping ...