Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Episodes
71 episodes
REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)
This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends....
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39:35
How AI & Data Are Transforming Sports E-Commerce – with Franklin Sports' Scott Kennedy
From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the...
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31:32
The Future of AI in E-Commerce and Retail Media with Two Isaacs' Matthew Adam Smith
How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and a...
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37:17
Elevating Digital Commerce Content at Scale with Mondelēz’s Eric Altschul
How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digita...
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28:57
Optimizing Amazon & Marketplace Growth with Jungle Scout’s Chris Barnes
For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to sales@itsrapid.io with code "JS2025" to find o...
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30:01
E-Commerce, AI & Big Brand Strategy with Mike Geller (Amazon, PepsiCo, Newell)
This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling...
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Episode 66
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23:47
Mastering Automation & Optimization: Insights from Belkin’s Jyoti Malik
This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the ...
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Episode 65
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29:56
Defining Your eCommerce Playbook with Royal Canin’s Elise Barry
Dave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of exp...
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29:51
Digital Shelf Dominance: Understanding CPGs with Hayden Consultancy's Eleanor Hayden
Dave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the i...
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32:21
Starting with Search Before Anything Else with VML’s Kristy Meinzer
Dave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capa...
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25:34
AI Is No Longer a Trend - It's Fundamental with Retail Media Breakfast Club’s Kiri Masters
Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail s...
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35:24
The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman
This week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Medi...
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37:50
It’s All Commerce with Sam Gagliardi
Dave’s guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam’s 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and...
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40:10
The Next $10 Trillion of Retail Growth with Retail Cities & Confluencer Commerce’s Bryan Gildenberg
We’re thrilled to welcome Bryan Gildenberg back to the show. Bryan was the very first guest on Beyond the Shelf, back in August 2023. It’s amazing how much the retail landscape has changed in such a short period of...
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37:57
AI is Everywhere with IntentWise’s Sreenath Reddy
Dave’s guest this week is Sreenath Reddy, Founder of Intentwise. Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon and Walmart.Sreenath provides overviews of machine learning (8:32...
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Episode 56
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32:32
Leadership through Listening & Learning with The Campbell's Company's Neha Shah
Happy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & ...
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Episode 55
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29:09
Saving 50,000 Hours by Automating Sell Sheets with Kids2’s Dawn Powell
We’re closing out 2024 with a bang! This week’s guest is Dawn Powell, Manager of Ecommerce at Kids2. Kids2 is a leading manufacturer of products and solutions for early stage parents. Baby Einstein, Brightstarts and SwaddleMe ...
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Episode 54
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22:41
The Connected Commerce Rocket Ship with Danone’s Jennifer Angelus
Dave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone. Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, befor...
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Episode 53
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28:17
How AI Can Improve Operational Efficiencies with Salsify’s Piyush Chaudhari
Dave’s guest this week is Piyush Chaudhari, Chief Executive Officer at Salsify. Piyush joined Salsify this past June after an illustrious career in leadership at prestigious firms including SRS & Co, where was CEO, and IRI, where he w...
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Episode 52
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34:13
How Self-Service Platforms Can Enhance Customer Interactions with Dawn Foods Global's Gireesh Sahukar
Dave speaks with Gireesh Sahukar, Vice President - Digital at Dawn Foods Global, a global leader in manufacturing and distributing finished baked goods and ingredients. Gireesh is a founding member of Dawn’s Digital Innovation Hub, transf...
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Episode 51
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39:01
Scaling Creative Quickly and Efficiently with The Wine Group's Andrew Groom & Jack Slattery
Beyond the Shelf proudly introduces the first episode in our “Client Spotlight” series. In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and w...
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Episode 50
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41:20
Media Planning 101 with Skai’s Claudia Virgilio
Dave kicks off November with Claudia Virgilio, Global Vice President of Strategic Partnerships & Growth at Skai (formerly Kenshoo), a leading omnichannel platform for marketing intelligence and activation. Claudia has been at Skai for...
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Episode 49
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26:10
Building a Business as a Couple with Thread Wallets’ McKenzie Bauer
Dave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their cust...
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Episode 48
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31:45
Retail Media 101 with Publicis Commerce’s Margaux Logan
We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the comme...
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31:04
Finding a Single Source of Truth for Your Data with Matt Gehring
It’s a DTC-themed week on the show, as Dave speaks with Matt Gehring. Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane.Matt provides an o...
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Episode 46
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33:35