Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Episodes
151 episodes
BTS Live from the RetailClub AI Festival: Shannon Flanagan (Retail Women in Tech)
We've got another mini episode recorded live at the RetailClub AI Festival in Huntington Beach, this time with Shannon Flanagan, Founder and CEO of Retail Women in Tech. Becoming a nonprofit founder wasn’t on Shannon’s bingo card. S...
BTS Live from Groceryshop: Andrea Leigh (Allume Group)
Andrea Leigh from Allume Group returns to Beyond the Shelf after her 2024 appearance, catching up with Dave at Groceryshop 2026.The conversation goes beyond the PDP—literally. Andrea shares how AI-driven discovery is expanding the digita...
BTS Live from the RetailClub AI Festival: Nate Moran (Snowflake)
Beyond the Shelf Live heads to Huntington Beach, where Dave Feinleib catches up with Nate Moran from Snowflake at the RetailClub AI Festival.Nate has gone from using retail technology on the brand side to working with the companies behin...
BTS Live from Groceryshop: Rohan Jetley (California Pizza Kitchen)
Recorded live at Groceryshop 2026, Dave Feinleib speaks with Rohan Jetley from California Pizza Kitchen.Rohan shares how CPK is expanding beyond the traditional restaurant through frozen CPG, ghost kitchens, and automated pizza kiosks. H...
BTS Live from Groceryshop: Courtney Owumi (Shipt)
We’re live from Groceryshop 2026! Dave Feinleib catches up with Courtney Owumi of Shipt to talk same-day delivery, online grocery, and Shipt’s latest AI features.Courtney shares how Shipt is using AI agents, including its own Ask Shipt f...
"No-Regret Work" for the AI Shopping Era - with Syndigo's Leah Allen
This week, Dave speaks with Leah Allen, Chief Marketing Officer at Syndigo.Leah shares insights from Syndigo’s recently-published report, "The State of Product Experience 2026" - including how AI agents, reviews, product data, and PDP co...
From Customer Data to Customer Context - with MetaRouter & Women in Commerce Media's Ana Laura Zain
This week, Dave speaks with Ana Laura Zain, Chief Marketing Officer at MetaRouter and Co-Founder of Women in Commerce Media.Ana shares how her background in analytics, ad tech, and commerce media shaped her approach to marketing, custome...
The Funnel Is a Pinball Machine - with Perdue Farms' Jack Kneuper
This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms.Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator conten...
REWIND: Always Be Optimizing - with Ferrero's Helen Makri
This episode originally aired 5/26/26.Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero.Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for d...
Building a Smarter Beverage Business - with Waiākea's Daniel Kleinkopf
This week, Dave speaks with Daniel Kleinkopf, VP of Marketing & Technology at Waiākea Hawaiian Volcanic Beverages.Daniel shares how Waiākea is growing across ecommerce, retail, Amazon, international expansion, and brand marketing — w...
BTS Live from Retail Media Summit: Marlow Nickell (Grocery TV)
This Beyond the Shelf Live episode was recorded at the P2PI Retail Media Summit in Chicago, where Dave Feinleib caught up with Marlow Nickell, Co-Founder & CEO of Grocery TV.Marlow shares how in-store retail media has evolved, why re...
REWIND: The New Rules of Retail Media Creative - with Walmart Connect's Garima Ahuja
This week we're repeating Dave's insightful discussion with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect. This episode originally aired 6/2/26.Garima shares how Walmart Connect is helping ...
BTS Live from the Digital Shelf Summit: Dawn Powell (Kids2)
Recorded in April at Digital Shelf Summit 2026, this Beyond the Shelf Live "minisode" features Dave's conversation with Dawn Powell from Kids2.Dawn shares what stood out at the event, including the pace of innovation around AI and how te...
The New In-Store Media Playbook - with LG's Tom Bingham
This week, Dave speaks with Tom Bingham, Director of Vertical Market Sales at LG Electronics.Tom shares how digital display technology is evolving from reliable screens into broader customer experience platforms across retail, QSR, groce...
Why Complex Categories Need Smarter Content - with Dean McElwee
This week, Dave speaks with Dean McElwee, ecommerce and digital transformation leader and author of Ecommerce for CEOs.Dean shares what he’s learned working across global brands, complex categories, and digital shelf transformat...
The New Rules of Retail Media Creative - with Walmart Connect's Garima Ahuja
This week, Dave speaks with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect.Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purc...
Always Be Optimizing - with Ferrero's Helen Makri
This week, Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero.Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategi...
How AI Agents Are Rewriting Enterprise Workflows - with Field Materials AI's Eldar Sadikov
This week, Dave speaks with Eldar Sadikov, co-founder and CEO of Field Materials AI.Eldar has spent his career building AI companies — first in retail and ecommerce personalization with Jetlore, and now in commercial construction procure...
Asking Better Questions of Your Data — with John Santaferraro
This week, Dave speaks with John Santaferraro. John is the CEO and Head Research Analyst at Ferraro Consulting LLC. With 30 years of experience in AI, analytics, and data management, he brings a wealth of experiences as an industry analyst, mar...
Beyond the Shelf Live from the Digital Shelf Summit: Piyush Chaudhari (Salsify)
We're LIVE from DSS 2026 in Atlanta! Dave catches up with Piyush Chaudhari, CEO of Salsify, live from the show floor.Piyush unpacks what's driving conversation at the event—AI—and how Salsify is helping brands navigate the shift from dig...
BTS Live from the Digital Shelf Summit: Kevin Creese (Wastequip)
We're LIVE from DSS 2026 in Atlanta! First up, Dave catches up with Kevin Creese, Director of Ecommerce at Wastequip.Kevin shares how Wastequip is approaching AI adoption in a practical, operator-first way—focusing on automating re...
The Leadership Gap in Retail Transformation - with Steve Dennis
This week, Dave speaks with Steve Dennis, President & Founder of Sageberry Consulting.Steve brings decades of experience across retail strategy, operations, and transformation — and shares a candid look at why so many companies strug...
Winning the “Every Shelf” Strategy — with Syndigo's Simon Angove
This week, Dave speaks with Simon Angove, CEO of Syndigo.Syndigo’s acquisition of 1WorldSync marks a major shift in how brands and retailers manage product data, content, and the entire commerce experience.In this episode, Simon b...
BTS Live from Syndigo Connect: Russ Dieringer (Stratably)
We're live from Syndigo Connect 2026! In this BTS Live miniseries, we'll be featuring interviews some of the best and brighest minds in in the digital commerce space, right from the show floor.
BTS Live from Syndigo Connect: Tim Sullivan (Syndigo)
We're live from Syndigo Connect 2026! In this BTS Live miniseries, we'll be featuring interviews some of the best and brighest minds in in the digital commerce space, right from the show floor. We continue the miniseries with ...