Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Episodes
120 episodes
BTS Live from the Commerce Media Brand Summit: Collin Colburn (IAB)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the WBR Commerce Media Brand Summit in Atlanta.Dave speaks with Collin Colburn of the IAB about the next phase of retail media m...
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9:50
BTS Live from the Commerce Media Brand Summit: Jack Kneuper (Perdue Farms)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the WBR Commerce Media Brand Summit in Atlanta.Dave speaks with Jack Kneuper of Perdue Farms about the evolving role of performa...
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6:55
BTS Live from the Commerce Media Brand Summit: Skye Frontier (Incremental)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.Dave speaks with Skye Frontier of Incremental about the evolving role of measurement ...
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6:46
BTS Live from the WBR Commerce Media Brand Summit: Celia Van Wickel (Russell Stover)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.Dave speaks with Celia Van Wickel of Russell Stover about how brands are evolving the...
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10:21
BTS Live from the WBR Commerce Media Brand Summit: Michele McNamara (Newell Brands)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.Dave speaks with Michele McNamara, Director of Digital Commerce & Omni Activation...
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8:52
BTS Live from the WBR Commerce Media Brand Summit: Andrew Groom (The Wine Group)
This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.In this minisode, Dave speaks with Andrew Groom, Senior Director of Digital Marketing...
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7:00
Breaking the Digital Shelf Bottleneck — with Acosta Group’s Joe Lamberson
Dave sits down with Joe Lamberson, Director of Digital Initiatives & Partnerships at Acosta Group, to discuss how brands can modernize digital shelf execution and keep up with rapidly rising retailer expectations.With Acosta supporti...
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30:30
Driving Growth Through Customer-First Retail Media – with Tesco Media’s Stephen Shepherd
This week on Beyond the Shelf, Dave sits down with Stephen Shepherd, Head of Strategy & Consulting at Tesco Media, to explore how retail media has evolved from a tactical revenue stream into a strategic growth engine.With ne...
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23:16
Experiment More and See What Happens— with Tenacity Venture Capital’s Ben Narasin
Dave’s guest this week is Ben Narasin, Founder and General Partner of Tenacity Venture Capital. Ben is a venture capitalist and longtime entrepreneur who invests at the intersection of technology, commerce, and consumer behavior — with a career...
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32:05
Performance Marketing that Drives Incrementality — with Ibotta's Chris Riedy
Dave’s guest this week is Chris Riedy, CRO at Ibotta, where he’s helping evolve promotions and offers into a true performance marketing engine for CPG brands.In this episode, Chris breaks down why great sales is really about problem-solv...
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32:58
Creative Strategy Before Creative Execution — with Matt Gehring
Dave’s guest this week is Matt Gehring, a returning guest on Beyond the Shelf and a seasoned growth advisor, independent brand strategist, and Fractional CMO.Since first appearing on the show in 2024, Matt has stepped into a new...
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28:43
The Digital-First Approach — with Benedict Enterprises’ Scott Benedict
Dave’s guest this week is Scott Benedict, retail strategist, longtime merchant leader, and former Walmart and Sam’s Club executive with 35+ years across brick-and-mortar, eCommerce, and global retail. Today he runs Benedict Enterprises and serv...
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28:26
Transforming the Digital Shelf with AI - with Nestlé's Gloria DeCoste
Dave’s guest this week is Gloria DeCoste, Director of eCommerce & Digital Shelf Capabilities at Nestlé.In this episode, Gloria and Dave explore what it means for brands to be present in an AI-driven commerce environmen...
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27:52
How Regional Retailers Can Win in Retail Media — with DIGITS’ Dave Glaza
Dave’s guest this week is Dave Glaza, Founder & CEO of DIGITS Agency and a retail media pioneer who helped launch Target’s original Cartwheel loyalty app.In this episode, Dave and Dave discuss why most retail media budgets fall short...
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26:37
Functional Foods in an Omnichannel World — with Kettle & Fire’s Niccolò Gloazzo
Dave’s guest this week is Niccolò Gloazzo, Senior Director of Media & Omnichannel at Kettle & Fire, the brand that helped pioneer shelf-stable bone broth and functional soups.Niccolò shares how Kettle & Fire grew from a digit...
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27:41
Creative Finds the Audience — with Salt Media’s Jordan Witmer
Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape.Jordan’s journey span...
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32:06
REWIND: Reimagining Creative for Today’s Shopper — with PepsiCo’s Jared Taitel
This episode originally aired on October 31, 2023. We'll be back with a brand-new episode of Beyond the Shelf on 1/7/26. Happy Holidays!Dave sits down with Jared Taitel, Director, eCommerce Marketing at PepsiCo, for a wide-ra...
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41:50
REWIND: Elevating Digital Commerce Content at Scale — with Mondelēz’s Eric Altschul
This episode originally aired on April 1, 2025. We'll be back with a brand-new episode of Beyond the Shelf on 1/6/26. Happy Holidays!Dave sits down with Eric Altschul, Director of Digital Commerce Content at Mondelēz International,...
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28:57
Modern Puzzles, Smarter Content — with Buffalo Games’ Matt Krueger
Dave’s guest this week is Matt Krueger, SVP of Digital Commerce & Marketplaces at Buffalo Games, home to some of the most beloved puzzles and games in North America.Matt shares how he’s helping bring a modern, data-driven approach to...
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28:23
Inside the Checkout Revolution — with Worldpay's Richard Gilbert
Dave’s guest this week is Richard Gilbert, Head of Retail Partnerships at Worldpay. With more than a decade shaping the future of payments - from SaaS platforms to PayPal and now Worldpay - Richard has a front-row seat to how the checkout exper...
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26:48
Smarter Amazon Advertising — with AdLabs' Carly McMillen
Dave’s guest this week is Carly McMillen, Director of Marketing at AdLabs. Carly shares how she’s flipping the traditional PPC playbook—focusing on contribution margin instead of ROAS—and what that means for smarter, more sustainable growth. Sh...
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27:33
REWIND: Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
This week we're re-airing our 10/21/25 episode featuring Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant ...
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47:34
From Local Stores to National Impact – with Ace Hardware & RedVest Media's Molly Hjelm
This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of in...
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28:50
How to Win College Consumers – with Snag’s Carter Zwick
This week on Beyond the Shelf, we’re joined by Carter Zwick, Partnerships and Insights Lead at Snag, a retail activation platform helping brands get in front of the Gen Z shopper with smarter sampling and real-world insights.Col...
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23:23
Redefining Skincare on the Digital Shelf – with Advantice Health's Ash McMullen
This week's guest is Ash McMullen, Head of E-Commerce at Advantice Health. At Advantice, Ash leads eCommerce and Amazon strategy for the brands Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin and Domeboro. Dave...
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36:44