Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Episodes
78 episodes
What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
This week we’re joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect.Diana’s team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With de...
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Episode 78
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20:43
How to Bring B2B Online (Without Losing Your Mind) – with Wastequip’s Kevin Creese
It’s one thing to sell snacks or sneakers online. It’s another to sell dumpster lids and hydraulic cylinders.This week we’re joined by Kevin Creese, Director of Ecommerce at Wastequip, where he’s leading the charge to modernize how waste...
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Episode 77
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28:59
How to Spend the Next Dollar – with Edgewell’s Nate Moran
This week we’re joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unileve...
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Episode 76
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33:29
How to Hire, Connect, and Lead with Trust – with The FMCG Guys' Daniel Torres Dwyer
What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it’s about trust, not transactions.Daniel wears a few hats—he’s the Co-Host of The FMCG Guys podcast and Directo...
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Episode 75
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27:06
The Infinite Loop of E-Commerce – with Russell Stover's Celia Van Wickel
This week we’re joined by Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. With a background spanning media, data, neuroscience, and digital commerce, Celia brings a rare and well-rounded perspective to the fast-evol...
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Episode 74
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26:28
Cutting Through the Clutter in Modern CPG – with Tina Mehta (Chloe's, Chobani, Mars)
Dave sits down with Tina Mehta, former CMO at Chloe’s, to explore what it really takes to grow a challenger brand in today’s CPG landscape. With a background that also spans powerhouse companies like Mars Chocolate and Chobani, Tina brings deep...
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Episode 73
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35:47
How Brands Can Regain Control in Online Retail – with i2o Retail's Manu Sareen
In this episode of Beyond the Shelf, host Dave Feinleib sits down with Manu Sareen, Founder & CEO of I2O Retail, to explore the evolving challenges of brand protection, unauthorized resellers, and AI’s role in retail transformation...
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Episode 72
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30:36
REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)
This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends....
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Episode 71
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39:35
How AI & Data Are Transforming Sports E-Commerce – with Franklin Sports' Scott Kennedy
From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the...
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Episode 70
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31:32
The Future of AI in E-Commerce and Retail Media with Two Isaacs' Matthew Adam Smith
How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and a...
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Episode 69
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37:17
Elevating Digital Commerce Content at Scale with Mondelēz’s Eric Altschul
How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digita...
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Episode 68
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28:57
Optimizing Amazon & Marketplace Growth with Jungle Scout’s Chris Barnes
For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to sales@itsrapid.io with code "JS2025" to find o...
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Episode 67
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30:01
E-Commerce, AI & Big Brand Strategy with Mike Geller (Amazon, PepsiCo, Newell)
This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling...
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Episode 66
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23:47
Mastering Automation & Optimization: Insights from Belkin’s Jyoti Malik
This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the ...
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Episode 65
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29:56
Defining Your eCommerce Playbook with Royal Canin’s Elise Barry
Dave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of exp...
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Episode 64
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29:51
Digital Shelf Dominance: Understanding CPGs with Hayden Consultancy's Eleanor Hayden
Dave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the i...
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Episode 63
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32:21
Starting with Search Before Anything Else with VML’s Kristy Meinzer
Dave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capa...
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Episode 62
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25:34
AI Is No Longer a Trend - It's Fundamental with Retail Media Breakfast Club’s Kiri Masters
Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail s...
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Episode 61
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35:24
The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman
This week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Medi...
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Episode 60
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37:50
It’s All Commerce with Sam Gagliardi
Dave’s guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam’s 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and...
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Episode 59
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40:10
The Next $10 Trillion of Retail Growth with Retail Cities & Confluencer Commerce’s Bryan Gildenberg
We’re thrilled to welcome Bryan Gildenberg back to the show. Bryan was the very first guest on Beyond the Shelf, back in August 2023. It’s amazing how much the retail landscape has changed in such a short period of...
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Episode 58
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37:57
AI is Everywhere with IntentWise’s Sreenath Reddy
Dave’s guest this week is Sreenath Reddy, Founder of Intentwise. Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon and Walmart.Sreenath provides overviews of machine learning (8:32...
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Episode 57
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32:32
Leadership through Listening & Learning with The Campbell's Company's Neha Shah
Happy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & ...
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Episode 56
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29:09
Saving 50,000 Hours by Automating Sell Sheets with Kids2’s Dawn Powell
We’re closing out 2024 with a bang! This week’s guest is Dawn Powell, Manager of Ecommerce at Kids2. Kids2 is a leading manufacturer of products and solutions for early stage parents. Baby Einstein, Brightstarts and SwaddleMe ...
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Episode 55
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22:41
The Connected Commerce Rocket Ship with Danone’s Jennifer Angelus
Dave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone. Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, befor...
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Episode 54
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28:17