Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Episodes
85 episodes
Smarter Media Measurement and Incrementality – with Clerdata’s Meghan Corroon
This week we’re joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving t...
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Episode 85
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28:01
How Expert-Led Content Is Rebuilding Brand Trust - with The Desire Company's Eric Sheinkop
What if you could swap out your influencer campaign…for a NASA astronaut?This week on Beyond the Shelf, Eric Sheinkop, CEO of The Desire Company, breaks down why expert-led content...
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Episode 84
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30:37
How Great Retail Events Come Together – with Groceryshop & Shoptalk's Rocquan Lucas
This week we’re joined by Rocquan Lucas, VP of Content at Groceryshop and Shoptalk, where he leads speaker recruitment, agenda development, and content strategy for two of the most influential retail events in the world.Rocquan shares hi...
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Episode 83
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34:06
Embracing Change: How to Be Agile in the Age of AI – with Status: Alpha’s Alicja Spaulding
This week we’re joined by Alicja Spaulding, Founder of Status: Alpha, who helps marketing leaders operationalize AI, digital transformation, and creative agility.Alicja started her career in the music industry—cutting her teeth in the ea...
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Episode 82
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30:44
REWIND: What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss:Walmart’s approach to closed-loop measurement and omnichannel ROIHow to balance scale and p...
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Episode 81
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20:43
Building Global Content Infrastructure – with Church & Dwight's Julie Clifford
This week we’re joined by Julie Clifford, Global eCommerce Acceleration & Capabilities Senior Manager at Church & Dwight.Julie’s journey from art teacher to global ecommerce leader has one big throughline: helping others succeed....
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Episode 80
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30:48
How to Turn Post-Purchase Moments into Ad Revenue – with Thanks’ Doron Ostrin
This week we're joined by Doron Ostrin, Co-Founder and Co-CEO of Thanks – the customer-first ad network that’s transforming how brands show up after checkout.Doron shares why the most underutilized moment in digital commerce mig...
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Episode 79
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28:59
What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
This week we’re joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect.Diana’s team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With de...
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Episode 78
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20:43
How to Bring B2B Online (Without Losing Your Mind) – with Wastequip’s Kevin Creese
It’s one thing to sell snacks or sneakers online. It’s another to sell dumpster lids and hydraulic cylinders.This week we’re joined by Kevin Creese, Director of Ecommerce at Wastequip, where he’s leading the charge to modernize how waste...
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Episode 77
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28:59
How to Spend the Next Dollar – with Edgewell’s Nate Moran
This week we’re joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unileve...
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Episode 76
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33:29
How to Hire, Connect, and Lead with Trust – with The FMCG Guys' Daniel Torres Dwyer
What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it’s about trust, not transactions.Daniel wears a few hats—he’s the Co-Host of The FMCG Guys podcast and Directo...
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Episode 75
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27:06
The Infinite Loop of E-Commerce – with Russell Stover's Celia Van Wickel
This week we’re joined by Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. With a background spanning media, data, neuroscience, and digital commerce, Celia brings a rare and well-rounded perspective to the fast-evol...
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Episode 74
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26:28
Cutting Through the Clutter in Modern CPG – with Tina Mehta (Chloe's, Chobani, Mars)
Dave sits down with Tina Mehta, former CMO at Chloe’s, to explore what it really takes to grow a challenger brand in today’s CPG landscape. With a background that also spans powerhouse companies like Mars Chocolate and Chobani, Tina brings deep...
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Episode 73
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35:47
How Brands Can Regain Control in Online Retail – with i2o Retail's Manu Sareen
In this episode of Beyond the Shelf, host Dave Feinleib sits down with Manu Sareen, Founder & CEO of I2O Retail, to explore the evolving challenges of brand protection, unauthorized resellers, and AI’s role in retail transformation...
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Episode 72
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30:36
REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)
This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends....
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Episode 71
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39:35
How AI & Data Are Transforming Sports E-Commerce – with Franklin Sports' Scott Kennedy
From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the...
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Episode 70
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31:32
The Future of AI in E-Commerce and Retail Media with Two Isaacs' Matthew Adam Smith
How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and a...
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Episode 69
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37:17
Elevating Digital Commerce Content at Scale with Mondelēz’s Eric Altschul
How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digita...
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Episode 68
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28:57
Optimizing Amazon & Marketplace Growth with Jungle Scout’s Chris Barnes
For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to sales@itsrapid.io with code "JS2025" to find o...
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Episode 67
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30:01
E-Commerce, AI & Big Brand Strategy with Mike Geller (Amazon, PepsiCo, Newell)
This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling...
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Episode 66
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23:47
Mastering Automation & Optimization: Insights from Belkin’s Jyoti Malik
This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the ...
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Episode 65
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29:56
Defining Your eCommerce Playbook with Royal Canin’s Elise Barry
Dave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of exp...
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Episode 64
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29:51
Digital Shelf Dominance: Understanding CPGs with Hayden Consultancy's Eleanor Hayden
Dave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the i...
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Episode 63
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32:21
Starting with Search Before Anything Else with VML’s Kristy Meinzer
Dave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capa...
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Episode 62
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25:34
AI Is No Longer a Trend - It's Fundamental with Retail Media Breakfast Club’s Kiri Masters
Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail s...
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Episode 61
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35:24