Beyond The Shelf

Planning for Pivots, Not Perfection with Colgate-Palmolive's Todd Hassenfelt

December 12, 2023 Episode 13
Planning for Pivots, Not Perfection with Colgate-Palmolive's Todd Hassenfelt
Beyond The Shelf
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Beyond The Shelf
Planning for Pivots, Not Perfection with Colgate-Palmolive's Todd Hassenfelt
Dec 12, 2023 Episode 13

David's guest this week is Todd Hassenfelt, Global Digital Commerce Senior Director, Strategy and Execution at Colgate-Palmolive. Todd has worked with many of the world's leading brands including Hill's, Tom's, Irish Spring and many others. They discuss Todd's start in the space (2:00), how a global organization like Colgate-Palmolive collaborates across teams (7:42), best practices for using generative AI for images (14:41), takeaways from the Amazon Black Friday NFL game (28:24), and much more.


Connect with Todd on LinkedIn: https://www.linkedin.com/in/todd-hassenfelt/


Learn more: https://itsrapid.ai/


Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com


Producer: Jake Musiker

Show Notes

David's guest this week is Todd Hassenfelt, Global Digital Commerce Senior Director, Strategy and Execution at Colgate-Palmolive. Todd has worked with many of the world's leading brands including Hill's, Tom's, Irish Spring and many others. They discuss Todd's start in the space (2:00), how a global organization like Colgate-Palmolive collaborates across teams (7:42), best practices for using generative AI for images (14:41), takeaways from the Amazon Black Friday NFL game (28:24), and much more.


Connect with Todd on LinkedIn: https://www.linkedin.com/in/todd-hassenfelt/


Learn more: https://itsrapid.ai/


Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com


Producer: Jake Musiker