Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Saving 50,000 Hours by Automating Sell Sheets with Kids2’s Dawn Powell
We’re closing out 2024 with a bang! This week’s guest is Dawn Powell, Manager of Ecommerce at Kids2. Kids2 is a leading manufacturer of products and solutions for early stage parents. Baby Einstein, Brightstarts and SwaddleMe are but a few of brands under the Kids2 umbrella that are household names for parents.
Recently, Dawn has spearheaded the successful automation of Kids2’s sell sheet processes, which she estimates has saved up to 50,000 hours of manual labor among her team. She’s achieved this by working closely with partners like It’sRapid and Salsify.
Details of these partnerships, such as Kids2’s use cases for sell sheets (5:39), why they chose to work with It’sRapid (7:44), how Dawn was able to secure buy-in across the organization (10:27), and how It’sRapid is implemented across the Kids2 portfolio (15:40) are all discussed here.
Connect with Dawn: https://www.linkedin.com/in/dawnppowell/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker