Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman
This week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe.
Andrew is a predictions guru, and he unpacks his various methodologies with Dave (4:42). He also shares what he got right (7:54) and wrong (9:58) about 2024, where retail media is headed (16:13), and his trends (22:36) and business (26:15) predictions for 2025.
Subscribe to Media, Ads + Commerce: https://mediaadsandcommerce.substack.com/
Connect with Andrew: https://www.linkedin.com/in/andrew-lipsman-10b2162/
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producers: Sean Leviashvili, Jake Musiker