Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
AI Is No Longer a Trend - It's Fundamental with Retail Media Breakfast Club’s Kiri Masters
Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail section. Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022.
Kiri shares why it’s so difficult to find a true definition of “retail media” (3:28), why specific RMNs need to be treated as their own channels (13:48), her POV on the incredible success of Beast Games on Prime Video (21:38) and why data people also need to learn how to tell a story (32:40).
Subscribe to the Retail Media Breakfast Club podcast: https://www.retailmediabreakfastclub.com/
Subscribe to the newsletter: https://www.linkedin.com/newsletters/retail-media-breakfast-club-7261657654001909760/
Connect with Kiri: https://www.linkedin.com/in/kiri-masters/
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producers: Sean Leviashvili, Jake Musiker