Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
How to Turn Post-Purchase Moments into Ad Revenue – with Thanks’ Doron Ostrin
This week we're joined by Doron Ostrin, Co-Founder and Co-CEO of Thanks – the customer-first ad network that’s transforming how brands show up after checkout.
Doron shares why the most underutilized moment in digital commerce might just be the one right after a purchase—and how Thanks is turning it into a high-performing, brand-building opportunity.
We also dig into:
- Why interruptive advertising needs a rethink
- The creative philosophy behind “ads that don’t feel like ads”
- How Thanks landed a game-changing deal with eBay
- Making room for better monetization without killing UX
- Why newsletters might be the next frontier
Rapid Rundown Questions
- Favorite brand using post-purchase media: Cashback platforms — “Free money after checkout. Customers love it.”
- Most effective creative format: Thanks Embed — “Invites users in instead of pushing. Big performance lift.”
- Tool you can’t live without: Superhuman or LinkedIn
- Book or thinker that shaped your approach: The Hard Thing About Hard Things — “Wartime vs. peacetime CEO mindset.”
- Hobbies and reset button:
- Kids and cooking with fire (pizza oven, BBQ, Big Green Egg
Connect with Doron: https://www.linkedin.com/in/doronostrin/
Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd
Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker