Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
This week we’re joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect.
Diana’s team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With deep experience across brands, agencies, and platforms, she’s uniquely positioned to talk about the evolving relationship between content, commerce, and conversion.
In this episode, we talk about:
- Walmart’s approach to closed-loop measurement and omnichannel ROI
- How to balance scale and precision in media strategy
- The launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid are helping advertisers move faster
- What great creative looks like, and why it’s core to performance
- What Diana is focused on heading into Cannes 2025
Whether you’re a brand, agency, or platform, Diana’s perspective offers a rare look at where the future of retail media is headed.
Connect with Doron: https://www.linkedin.com/in/dianabethge/
Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd
Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker