Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Embracing Change: How to Be Agile in the Age of AI – with Status: Alpha’s Alicja Spaulding
This week we’re joined by Alicja Spaulding, Founder of Status: Alpha, who helps marketing leaders operationalize AI, digital transformation, and creative agility.
Alicja started her career in the music industry—cutting her teeth in the early days of digital disruption—and has since built brands in architecture, food, and now AI-enabled strategy. She’s worked with startups and mid-market manufacturers alike, helping them become more nimble, less siloed, and more prepared for what’s next.
In this episode, we talk about:
- How to build marketing teams that are ready for rapid change
- The difference between automation and AI strategy
- Why AI isn’t your strategy—it’s your foundation
- How to think about large language models (and when not to)
- The power of working yourself out of a job
Connect with Alicja: https://www.linkedin.com/in/alicjaspaulding/
Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd
Email us at sales@itsrapid.io to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker