Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Smarter Media Measurement and Incrementality – with Clerdata’s Meghan Corroon
This week we’re joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise.
Meghan brings a deeply analytical mindset (honed through time at the Gates Foundation and beyond) and mixes it with real-world brand empathy. The result? A grounded, accessible conversation on what it takes to really measure media impact, make smarter cross-channel decisions, and bring teams together around the data that matters.
Episode highlights:
- Defining incrementality (without the jargon): Meghan breaks down why it’s not just a buzzword — and how true incrementality can drive smarter decisions.
- Why retail media measurement is still so messy — and how brands can start untangling it without blowing up their workflow.
- The reality of cross-functional data meetings: what works, what doesn’t, and how to avoid death by dashboard.
- The Amazon trap: Why brands often over-index on tried-and-true media investments (and what they’re overlooking).
- How Clerdata helps teams think more like scientists — challenging assumptions, testing tactics, and shifting from gut to growth.
Connect with Meghan on LinkedIn
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker