Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Sustainability That Sells: Turning Purpose into Action - with Marie-Agnés Daumas
This week we're joined by Marie-Agnès Daumas. With a background spanning TerraCycle and Colgate-Palmolive, Marie-Agnès brings a career's worth of insight into retail leadership, sustainability strategy, and how to connect with the modern consumer.
In this episode, she shares lessons from the frontlines of purpose-driven commerce:
- How to make sustainability resonate at the shelf
- Why simple creative matters more than ever
- The surprising power of a faucet (!)
- How her team at Terracycle turned a Colgate-Palmolive initiative into a global movement
- Why the best shopper marketing blends data, design, and a clear call to action
Connect with Marie-Agnés: https://www.linkedin.com/in/marie-agnes-daumas/
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker