Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
REWIND: What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss:
- Walmart’s approach to closed-loop measurement and omnichannel ROI
- How to balance scale and precision in media strategy
- The launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid are helping advertisers move faster
- What great creative looks like, and why it’s core to performance
- What Diana is focused on heading into Cannes 2025
We'll be back next with with a brand-new episode of Beyond the Shelf!
Connect with Diana: https://www.linkedin.com/in/dianabethge/
Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd
Email us at sales@itsrapid.io to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker